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Winnie The Pooh (Is Gonna Lose His Sh*t)

Coke vs Pepsi, the Honda Civic, and more.

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The Swipe
January 06, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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Uno

  • What is the ad: High-protein cereal ad using Winnie the Pooh character with an aggressive tagline about losing it over honey crunch cereal.

  • Key concepts: Perfect pattern interruption marketing—using a beloved character in an unexpected way creates cognitive dissonance that forces attention and memorability.

Due

  • What is the ad: Halloween-themed Pepsi ad showing a Coke can with a hidden Pepsi logo peeking through, playing on costume concept.

  • Key concepts: Challenger brand positioning at its finest. Using competitor's stronger market position against them while building brand personality through humor.

Tre

  • What is the ad: 1974 Honda Civic ad compilation of glowing magazine reviews arranged to build credibility and momentum.

  • Key concepts: Social proof stacking technique combined with authority marketing. Uses third-party validation instead of direct claims for higher trust.

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Quattro

  • What is the ad: Side-by-side comparison showing disposable cups labeled ‘wasted’ versus YETI's reusable products labeled ‘waste less.’

  • Key concepts: Problem-agitation-solution framework executed visually. Creates tension around waste before positioning product as ethical solution.

Cincque

  • What is the ad: Visual of repeated word ‘Hair’ in green with razor creating negative space through the text.

  • Key concepts: Uses Gestalt principles and visual metaphor to demonstrate product benefit without explicit claims. Single-image problem/solution storytelling.

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