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Fresh-Air Dogs, Tragic Mullets & Bloody Brilliant Stains

Fresh-Air Dogs, Tragic Mullets & Bloody Brilliant Stains

Joyrides, bold stains, witty health hacks, and ancient slang twists.

The Swipe
September 01, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Dog-Gone Good Air’

What’s happening: A thrilled dog’s fur blows wildly out a car window, embodying pure happiness. This visual promotes Panasonic’s 'fresher air' automotive air conditioning technology.Loren ipsum dolor loren ipsum dolor, loren ipsum dolor. Loren ipsum dolor.

Why it’s awesome: This ad hilariously suggests Panasonic’s AC delivers external "fresh air" exhilaration inside. It flips a classic image, selling interior freshness with outdoor joy. Pure brilliance!Loren ipsum dolor loren ipsum dolor, loren ipsum dolor. Loren ipsum dolor.

‘The "Technically" Tragic Mullet’ — Volkswagen

What’s happening: Our formal friend models a truly bizarre, long-haired flat-top, declared "a hairstyle. Technically." Volkswagen then links this "just barely good enough" vibe to choosing proper car parts.

Why it’s awesome: This ad is pure genius! It humorously showcases how "technically functional" often means far from ideal. Using an unforgettable visual, it perfectly nails the case for genuine Volkswagen parts.

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‘Bloody Brilliant: Persil Erases Shame’ — Persil

What’s happening: A blood-covered marathon runner is featured in a Persil bus stop ad on Great Titchfield Street. It proclaims, "EVERY STAIN SHOULD BE PART OF THE GAME," connecting grit with erasing body shame.

Why it’s awesome: Persil's 'Dirt Is Good' campaign brilliantly reframes visible stains, especially alluding to period blood, as badges of honor. It fiercely challenges societal shame, boldly celebrating every mark of grit as powerful and proud.

‘Skip The Scope, Sip The Sparkle’ — Toyo Kombucha

What’s happening: A retro illustration shows a beaming woman raising a bottle, a man smiling behind her. A kombucha bottle is placed foreground, while text cheekily compares its cost to soft drinks and a colonoscopy.

Why it’s awesome: Its genius lies in the gut-punching humor, comparing the cost to a colonoscopy. This witty, unexpected contrast brilliantly frames kombucha as an essential, affordable preventative health investment, not just a drink.

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‘Don't Miss Your Missing Link’ — Sit Amet

What’s happening: A Natural History Museum billboard mixes modern slang ("FOMO") with ancient hominid species ("Homo Erectus") to promote an exhibit on human evolution. Two ancient skulls gaze out, reminding us to visit.

Why it’s awesome: It’s a witty linguistic fossil fusion! Blending a current cultural anxiety (FOMO) with paleontology ingeniously modernizes ancient history. It’s smart, relatable, and makes evolutionary studies feel immediately relevant.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!