Pour Some Tea, Not Insults

Racing on thin air, about prenup, and more.

Author

The Swipe
February 10, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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'Pour some tea, not insults' - South Western Railway

  • What’s happening: This billboard calls out the absurdity of verbal abuse towards staff, using a teapot labeled "Fat Idiot" to symbolize how thoughtless words can stick. It’s a plea for kindness in a very British, tea-loving way.

  • Why it’s awesome: It cleverly blends British culture with a serious message, turning a simple teapot into a conversation starter about respect.

'Racing on thin air' - Cannondale

  • What’s happening: Cannondale flexes its innovation muscles by comparing their LAB71 bike to magic. It's not just light; it’s practically floating.

  • Why it’s awesome: The ad is as sleek and minimalist as the bike itself, appealing to cyclists who crave high performance with a touch of mystique.

'Oops... Did you forget a prenup?' - Kuhn & Kuhn Divorce Attorneys

  • What’s happening: This cheeky billboard turns wedding rings into the letters "OOPS," sending a humorous yet sharp reminder that sometimes love doesn't last.

  • Why it’s awesome: It’s bold, unapologetic, and targets its audience with laser precision. Bonus points for making people laugh while considering legal advice.

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'Your mom deserves better' - Shopify

  • What’s happening: Shopify gently nudges entrepreneurs to think beyond friends and family as their only customers. It’s time to scale up!

  • Why it’s awesome: The ad speaks directly to small business owners with humor and encouragement, balancing wit with actionable motivation.

'Songs aren’t written about safety' - Corvette

  • What’s happening: Corvette embraces its identity as the rebellious, heart-racing alternative to "safe" cars like Volvos.

  • Why it’s awesome: It’s a gutsy, tongue-in-cheek dig that fuels car enthusiasts’ passion for the thrill of the road.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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