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AI Promotions, Hidden Struggles, And Sneakers For All

AI Promotions, Hidden Struggles, And Sneakers For All

Career boosts, unseen truths, daring promises, and emotional memories.

The Swipe
September 10, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Guidde—Create how-to video guides fast and easy with AI.

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Share or embed your guide anywhere
Turn boring documentation into stunning visual guides
Save valuable time by creating video documentation 11x faster

Simply click capture on the browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover, and call to action.

The best part? The extension is 100% free.

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‘AI: Your Job's New Promotion!’ — Fiverr

What’s happening: Fiverr showcases Gabby, an AI copywriter, flipping the script on tech fears. AI didn't steal her gig; it launched her work "to the next level."

Why it’s awesome: It cleverly reframes the "AI took my job" panic, positioning artificial intelligence as a career enhancer and Fiverr as the go-to for future-ready talent. Smart move!

‘Depression Rides the Rails’

What’s happening: On a busy train, Steffen sits with a somber expression, contrasting sharply with cheerful passengers. The ad reveals his unseen battle: depression, despite outward appearances.

Why it’s awesome: This ad brilliantly unmasks depression, proving mental health struggles aren't always visible. It sparks immediate empathy, urging us to look beyond the smiles on everyday faces.

Seen by the people who make things trend.

The Swipe is where 112,000+ marketers, founders, and creatives come for their daily dose of bold ideas.

If your brand helps people create better content, run smarter campaigns, or grow faster—this is your audience.

Show up next to the most compelling creative in the game, and be discovered by the people who set trends, not follow them.

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‘The App You'll Love to Delete’ — Hinge

What’s happening: A fluffy, googly-eyed Hinge app icon, complete with a delete button, proudly proclaims its purpose: it's "the dating app designed to be deleted." It’s a charming, clear statement of success.

Why it’s awesome: Hinge brilliantly flips the script! Most apps crave retention; Hinge celebrates deletion as user success. It's an audacious, trust-building promise that truly cuts through typical dating app noise. Deleting it means you won!

‘The Unifier Sneaker’ — New Balance

What’s happening: This ad features a classic gray New Balance 990 sneaker, cleverly positioned by the tagline, "Worn by supermodels in London and dads in Ohio." It highlights the shoe's surprising cross-demographic appeal.

Why it’s awesome: This ad brilliantly uses witty juxtaposition, proving the shoe's universal appeal from high fashion to everyday comfort. It’s concise, memorable, and smashes style stereotypes, making the 990 desirable for literally everyone.

Hire elite LATAM talent, expand your capabilities, and transform business outcomes with Athyna’s truly frictionless experience.

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‘Unplanned, Unforgettable, Canon’ — Canon

What’s happening: A charming, grainy black and white photo captures a smiling boy with a relaxed man. Canon's profound text, "The last photo is never planned," injects a poignant depth into the everyday moment.

Why it’s awesome: This ad is pure emotional genius. Canon bypasses tech specs to hit you right in the feels, positioning itself as the vital guardian of irreplaceable memories and reminding us why every single click truly matters.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!