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Kindle Stacks, Porsche Stares & Pepsi Beaches

Kindle Stacks, Porsche Stares & Pepsi Beaches

Porsche stares, Pepsi beaches, and Nike motivation.

The Swipe
August 11, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘The Anti-Bookcase Billboard’ — Amazon Kindle

What’s happening: A giant city billboard showcases an Amazon Kindle, boldly declaring it's "what a stack of 6000 books looks like." Crowds on the street are seen observing the striking visual.

Why it’s awesome: This ad brilliantly redefines "stack," turning overwhelming volume into sleek, minimalist simplicity. It’s a witty visual mic drop for the sheer power of portability.

‘Permission to Gawk’ — Porsche

What’s happening: A classic green Porsche 911 sits center-stage on a billboard, delivering a witty twist on social etiquette: "Staring is rude. Unless it's a 911. Then everybody does it."

Why it’s awesome: It brilliantly turns a social faux pas into an undeniable compliment, openly validating the irresistible allure of a Porsche 911. It’s a clever, self-aware wink that invites admiration.

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‘Pepsi's Summer Splashdown!’ — Pepsi

What’s happening: This billboard slices a beach scene in two using Pepsi's iconic red and blue, showing people chilling on the "sand" and riding the "waves," all while tying into a simple, sunny slogan.

Why it’s awesome: Brilliant visual trick! It transforms brand colors into a beach landscape, making Pepsi instantly synonymous with relaxation and summer fun without even showing the product. Pure visual genius.

‘Someday Isn't a Day. Just Do It’ — Nike

What’s happening: Nike's billboard lists checked-off days, then cuts 'Someday' to zero. A solitary figure strides forward, proving 'someday' isn't real. It's time to just do it.

Why it’s awesome: It cleverly dissects procrastination by showing 'Someday' isn't a calendar date. It's a masterful, witty prompt for immediate action, reinforcing Nike’s core message perfectly. Pure motivation in billboard form.

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‘Future, Interrupted.’ — Sit Amet

What’s happening: A stark, war-torn landscape frames a child's forgotten bunny next to a small grave. Above, it declares, "The Future Dies First," chillingly connecting war's devastation to lost innocence.

Why it’s awesome: It avoids shock tactics for a profound gut-punch. By placing a beloved toy next to a grave, it brilliantly crystallizes the abstract horror of war into a devastatingly real, child-sized tragedy that resonates deep.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!