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Turtles Don’t Like Plastic Hugs

From Aus to amazing, when love tastes like Tunacado, and more.

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The Swipe
February 11, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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'Turtles don’t like plastic hugs' - The Times of India

  • What’s happening: This ad shows hands gripping a turtle as if it were a plastic bottle. The message? Our plastic consumption harms marine life, turning something as gentle as a turtle into a suffocating metaphor.

  • Why it’s awesome: It’s a visual gut-punch—turning a harmless habit (using plastic bottles) into something emotionally charged and alarming. You’ll never look at a turtle or a bottle the same way again. It combines art, shock, and eco-awareness brilliantly.

'From Aus to amazing'- Virgin Australia

  • What’s happening: A clever billboard that uses the abbreviation “AUS” with arrows transforming it into a flight route. It’s simple yet visually engaging, inviting people to consider their next adventure.

  • Why it’s awesome: Virgin Australia nailed it by turning a mundane abbreviation into an exciting journey. It’s cheeky, straightforward, and a constant reminder that there’s a flight waiting for you. Bonus points for making commuters daydream about their next trip.

'When love tastes like Tunacado' - Joe & The Juice

  • What’s happening: The ad hilariously pairs the quote “I need you inside of me...” with a sandwich and coffee combo, giving the feeling of food so good it’s worth confessing your feelings.

  • Why it’s awesome: It’s bold, flirty, and irresistibly funny. Who knew a sandwich could evoke such passion? The playful tone makes you want to grab a Tunacado just to be part of the joke.

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'Life’s twists are, great?' - Swisslife

  • What’s happening: The ad uses an ambiguous sentence, “I never want children are great,” to reflect how life is full of contradictions and surprises. SwissLife offers financial flexibility to adapt to it all.

  • Why it’s awesome: It’s clever and makes you think twice. The ad plays with punctuation to show how context changes everything. Plus, it reminds you that no matter what happens, SwissLife has your back.

“Drinking less? Then drink better.” -Chivas Regal

  • What’s happening: The ad targets people who are trying to drink less but still enjoy quality. It subtly positions Chivas Regal as the drink of choice for mindful indulgence.

  • Why it’s awesome: It’s classy with a touch of humor. Instead of pushing excess, it celebrates savoring the moment—making every sip count. It's the ad equivalent of a smooth-talking bartender who gets you.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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