Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Save The World. Chicken Out.' - BBDO Malaysia

• What’s happening: This bold and humorous ad from BBDO Malaysia features a stylized chicken character, wearing a superhero cape and a chef's apron, cooking an egg in a frying pan on top of a red block. The prominent text at the top reads: "SAVE THE WORLD. CHICKEN OUT." Below this, it advises: "BE A CHICKEN. BE SAFE." The BBDO Malaysia logo is at the bottom. The ad playfully encourages cautious behavior and staying home, especially relevant during a pandemic, by reinterpreting the derogatory term "chicken" (meaning cowardly) as a positive, heroic act of safety.

• Why it’s awesome: This ad is brilliant for its unexpected and highly memorable approach to promoting public safety. By flipping the negative connotation of "being a chicken" on its head and framing it as a heroic act that saves the world, it creates an immediate sense of intrigue and humor. The quirky illustration of the superhero chicken engaging in a mundane, at-home activity like cooking further reinforces the message of finding safe alternatives to going out. It's an engaging, lighthearted, and highly effective way to convey the importance of staying home and prioritizing safety.

Love Exclusively Online' - Activ

• What’s happening: This ad from Activ, likely a dating or social app, features a playful text message exchange: "Dana: Are you coming over tonight? 😉" followed by "Arthur: On my way! 😍." However, the emoji next to Dana's message is a winking face, while the emoji next to Arthur's message is a bright yellow, spiky, coronavirus-like icon with a heart face. At the bottom, the ad states: "During the quarantine activ reminds: love exclusively online."

• Why it’s awesome: This ad is incredibly clever and timely, using humor to address the challenges of dating and socializing during a pandemic. By visually contrasting a hopeful romantic exchange with the stark reality of the virus (represented by the COVID emoji), it creates a memorable and relatable scenario. It playfully encourages safe dating practices and positions Activ as a solution for maintaining connections and "love" while adhering to quarantine guidelines, all with a lighthearted and engaging tone.

‘Between Life and Death’ – Afrafep

• What’s happening: A simple visual: a cigarette lies horizontally between two icons. On the left, a star—symbolizing life, birth, or hope. On the right, a cross—unmistakably evoking death. The cigarette? Positioned dead center. At the bottom right corner, the quiet but powerful message: “Between life and death, always choose life.” Brought to you by Afrafep, an organization focused on anti-smoking awareness.

• Why it’s awesome: This is visual storytelling in its purest form. No blood, no lung x-rays, no fear tactics—just a hauntingly elegant metaphor. The ad doesn’t yell. It whispers, and that makes it land even harder. The cigarette isn’t shown being smoked, just existing… as the thing between living and dying. It’s clever, cold, and clear. A perfect example of less being infinitely more when the concept hits this hard

Elpro Construction: New Map of the City – Stay At Home

• What’s happening: This ad features a detailed architectural floor plan of a modern, spacious house, showcasing various rooms like bedrooms, kitchen, dining, gallery, home theatre, study, master suite, and a double garage. The layout includes specific dimensions for some areas. Below the floor plan, in a bold, stylized font, the text reads: "NEW MAP OF THE CITY" followed by "The most beautiful map to visit. #StayAtHome." The Elpro Construction logo is in the bottom right corner.

• Why it’s awesome: This ad is incredibly clever and relevant, especially in a context where "staying home" became paramount. By presenting a house floor plan as the "NEW MAP OF THE CITY," it playfully redefines exploration and adventure within the confines of one's home. It taps into the idea that a well-designed, comfortable home can be a complete world in itself, offering everything from relaxation (home theatre) to productivity (study) and family time (dining, gallery). For a construction company like Elpro, this brilliantly positions their homes not just as structures, but as self-sufficient sanctuaries and destinations. The hashtag "#StayAtHome" reinforces the timely message, while the aspirational visual makes staying home feel desirable and luxurious, effectively linking their brand to quality living in a unique way.

Volkswagen: Don't Break Hearts While Driving (Social Media Awareness)

• What’s happening: This Volkswagen ad features a prominent red social media "like" notification icon, but instead of a full heart, it displays a broken white heart with the number "1" next to it. The background is a clean white, making the icon stand out. At the bottom of the ad, the text reads: "Keep your social media away while driving. Don't break the heart of your loved one's." The Volkswagen logo with its "Das Auto." tagline is in the bottom right corner.

• Why it’s awesome: This ad is incredibly impactful and emotionally resonant due to its clever use of a universally recognized digital icon. By transforming the positive "like" symbol into a "broken heart" and directly linking it to the act of using social media while driving, it creates a powerful and immediate visual metaphor for the tragic consequences of distracted driving. The message, "Don't break the heart of your loved one's," shifts the focus from just personal safety to the emotional toll on family and friends, making the message far more personal and poignant. Volkswagen, a brand associated with safety and reliability, reinforces its commitment to road safety not just through its vehicles, but through promoting responsible driver behavior. It's a brilliant, minimalist, and highly effective public service announcement.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!