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Burritos, Buckles, & Bold Equality — Ads That Go All In

Burritos, Buckles, & Bold Equality — Ads That Go All In

From fearless feminism to fishy Eurostar flair, these campaigns prove bold ideas always travel farther.

The Swipe
November 11, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

H-1B got pricey? Go global instead.

The new $100k visa fee is shaking up U.S. hiring.

For enterprises relying on global talent, it means higher costs, slower hiring, and growing skill gaps. The smartest teams are adapting fast, building distributed squads across Latin America that match U.S. quality, align on time zones, and skip visa friction.

The H-1B Talent Crunch 2025 report breaks down what’s changing, who’s most affected, and how to stay ahead with smarter global hiring.

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‘Vagina Economics: Pay Up’ — Women's Equality Party

What’s happening: The Women's Equality Party uses an open coin purse, strikingly resembling female anatomy, to declare women are "shortchanged by £23.7 billion" and urge votes for Tabitha Morton to close the gender pay gap.

Why it’s awesome: Its audacious visual metaphor, the purse-as-vulva, powerfully links women's bodies to economic injustice. It's unforgettable, provocative, and slams home the message that women's worth is undervalued.

‘Roll With It... Legally Delicious’ — Los Tacos

What’s happening: This ad for a Los Tacos veggie burrito playfully suggests its deliciousness is so extreme, it "should be illegal." A mouth-watering visual pairs with bold, witty text to grab attention.

Why it’s awesome: The ad masterfully employs a clever double entendre around "rolling something good," creating an instant, memorable laugh. It imbues a simple burrito with an edgy, rebellious cool, making it unforgettable.

Explore the Essential Startup Reading Database.

We've diligently curated a list of top-notch articles, blogs, and readings that are pivotal for startup founders. These resources come from reputable platforms and are geared towards fueling your entrepreneurial journey.

And here's the kicker: we've organized it all in a user-friendly Notion database for easy access and tracking. Double win!

Learning from the best is how you become the best. As aspiring leaders and innovators, this curated list serves as a bridge to absorbing the knowledge that has propelled others to success.

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‘An Open Buckle Is Just a Hat’

What’s happening: Two slick riders: one wears his helmet like a hair accessory, unbuckled and useless. The other has his properly strapped, starkly showing the difference between a fashion statement and actual protection.

Why it’s awesome: It brilliantly visualizes the absurdity of an unbuckled helmet. The contrasting styles and secured vs. unsecured buckles deliver a sharp, undeniable message about safety without uttering a single word.

‘Hook, Line, and Sinker for London!’ — Eurostar

What’s happening: This ad shows a woman transformed into "Fish & Chips," complete with a fish-tail ponytail and yellow ruffle. She's pouting, ready to "catch the London Virus" for a mere 88€ via Eurostar.

Why it’s awesome: It brilliantly visualizes cultural immersion, turning the "London Virus" into a delightful transformation. The witty visual puns on "Fish & Chips" and the "fish face" are unforgettable, cleverly selling a Eurostar journey.

Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee and sound brilliant on your next call.