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LEGO Jobs, Pizza vs. Pisa & Hamster Mode

LEGO Jobs, Pizza vs. Pisa & Hamster Mode

From Pisa flights to LEGO jobs and curry puns.

The Swipe
August 12, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Leads ghost you. Website visitors bounce. Buyers disappear.

It’s not you. It’s your pitch. But... how do you fix it when you don’t really know what’s broken?

Try Katelyn Bourgoin’s free Pitch Audit Bot to analyze your:

Sales pages
Landing pages
Cold emails/DMs

Spot what’s sabotaging your sales and get ideas to fix your pitch… in just 3 minutes.

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‘LEGO's AGELess Career FAIR!’ — LEGO

What’s happening: A vibrant city billboard shows LEGO's playful recruitment ad: "WE ARE HIRING! Builders Aged 3 to 103!" A yellow hard hat playfully tops the message, turning play into a job.

Why it’s awesome: Brilliant! It humorously frames LEGO building as a job for everyone. By spanning ages 3 to 103, it perfectly captures the brand’s timeless, universal appeal, making play a valid profession.

‘Pepperoni or Pisa?’ — Ryanair

What’s happening: Ryanair's giant billboard hilariously pits the cost of a pizza against a flight to Pisa for the exact same £19.99. It’s a bold, direct comparison proving their incredibly low fares.

Why it’s awesome: Pure genius in value comparison. Contrasting a pizza with an entire Pisa trip makes Ryanair's cheap flights an undeniable steal. Smart, relatable, and hilariously effective marketing.

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‘Call Blocked: Hamster Mode Engaged’ — Sit Amet

What’s happening: A relatable meme shows someone using sleep earbuds to achieve undisturbed peace, ignoring the world like a perfectly content, snoozing hamster nestled in a blanket.

Why it’s awesome: This ad perfectly captures the universal desire for blissful, uninterrupted quiet. It uses humor and an adorable, instantly iconic visual to sell a simple truth: silence is truly golden.

‘Never Give Up on Good Thai!’ — Uber Eats

What’s happening: An Uber Eats ad twists a classic proverb on a giant receipt to push multiple Thai green curry orders, all while a determined delivery rider stares you down.

Why it’s awesome: The wordplay is pure genius, taking a familiar idiom and giving it a delicious, relevant spin for repeat customers. It’s witty, memorable, and definitely makes you crave curry.

160k+ readers from Google, TikTok, OpenAI, and Deel love Open Source CEO deep dive business content.

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‘Your Daily Grind, Their Lifeline’ — UNICEF

What’s happening: A humble $5 coffee cup, alongside UNICEF's logo, illustrates how a small donation can provide essential aid, from meals to medicine, for families in need.

Why it’s awesome: This ad brilliantly uses a familiar $5 coffee price to highlight the massive, life-changing impact of small donations. It's a relatable, powerful nudge for everyday giving.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!