Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Sing Like Adele with Spotify

• What’s happening: Spotify creatively merges a listener’s face with Adele’s album cover to highlight how immersive their music experience can be. The ad invites users to lose themselves in their favorite artist's songs.

• Why it’s awesome: The visual impact of blending the user with Adele captures the transformative power of music. It’s a playful, engaging, and relatable concept that makes the audience feel like they can truly channel their inner superstar while using Spotify. It’s both clever and aspirational.

Make It Right with BIC White Out

• What’s happening: The ad cleverly uses a mistake in a hand-drawn illustration—a road pothole causing a car accident—and then "erases" it with BIC White Out, leaving a smooth road.

• Why it’s awesome: It’s simple, visually engaging, and drives home the product's purpose: correcting mistakes seamlessly. The metaphor of fixing real-life problems with White Out connects the product’s utility with everyday challenges in a fun, imaginative way.

Enjoy the Extra Hour in Bed

• What’s happening: Viagra Connect plays on the concept of daylight savings time, when clocks are adjusted to give an extra hour. The visual of the clock subtly bent into the shape of a Viagra pill connects to the brand in a clever, understated way.

• Why it’s awesome: It’s smart, humorous, and innuendo-rich without being explicit. The timing aligns perfectly with the theme of ‘extra time’ making the ad relatable and memorable while keeping the product at the forefront.

Scientists Are Terrible Copywriters

• What’s happening: The Ordinary uses humor and self-awareness to explain its straightforward naming conventions. The ad highlights its no-frills approach, directly tying the brand's identity to scientific precision and simplicity.

• Why it’s awesome: It’s witty, relatable, and reinforces the brand's ethos of transparency and authenticity. By admitting its scientists aren't copywriters, The Ordinary connects with consumers through honesty and humor, setting itself apart in an industry known for overcomplicated marketing.

Born to Roar

• What’s happening: Jaguar advertises its cars with an ultrasound image featuring the Jaguar logo subtly placed inside, accompanied by a sleek red car. The copy teases the idea of expecting something exciting—like a new Jaguar.

• Why it’s awesome: The ad cleverly plays on anticipation and desire, associating the excitement of a new car with the life-changing joy of a new addition to the family. It’s emotional, innovative, and distinctly Jaguar, showcasing bold branding with a touch of wit.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!