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Portraits, Phones, & Peace Signs — Ads That Bridge Worlds

Portraits, Phones, & Peace Signs — Ads That Bridge Worlds

From Davivienda’s modern twist on art to Vittel’s emotional detox, these ads prove creativity thrives in every frame.

The Swipe
November 12, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Framed for the Future’ — Davivienda

What’s happening: A dignified lady from a centuries-old portrait subtly flaunts a modern smartphone, illustrating that anyone can bridge the gap between their current reality and a technologically advanced future.

Why it’s awesome: This ad brilliantly uses a striking visual anachronism to make an abstract concept concrete. The smartphone instantly communicates "future," cleverly linking Davivienda's homebroker service to modern, accessible home ownership.

‘Swipe Left on Distraction’ — Volkswagen

What’s happening: A phone screen, packed with distracting apps, casts a long shadow across a gradient backdrop. Volkswagen urges drivers to use 'App-Connect' and maintain focus, highlighting the dangers of mobile distractions while on the road.

Why it’s awesome: The endless app scroll brilliantly visualizes the mental clutter of distraction, instantly relatable to any driver. It wittily champions Volkswagen's safer connectivity by showing exactly what to avoid.

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‘Rx: A Listening Ear’

What’s happening: This monochrome ad pictures a person looking downcast, with a pill pack visually placed over their ear. The text boldly states, "Medicine is not enough," urging support through active listening.

Why it’s awesome: It masterfully uses visual metaphor; the pill pack blocking the ear subtly conveys that genuine presence and listening outweigh pills alone. A brilliant, empathetic call to action.

‘Top Tier Thinking’ — En Vogue

What’s happening: A sharp headshot featuring impeccable hair sits beneath the bold claim: "A BETTER WORLD STARTS AT THE TOP." It's a pitch for En Vogue, a hair and beauty group.

Why it’s awesome: This ad brilliantly leverages a double entendre, equating flawless hair with starting society's improvement. It's witty, relatable, and makes getting a good coiffure feel like a noble act.

Want your product seen by the brains behind the internet’s best campaigns? The Swipe is their daily habit. Put your brand right in their flow.