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Domino’s Reflections, Pending Fossils, And Scratch-and-Sniff Stunts

Domino’s Reflections, Pending Fossils, And Scratch-and-Sniff Stunts

Unexpected deliveries, extinction warnings, bold billboards, and alcohol-free laughs.

The Swipe
September 12, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Your Slice Of Paradise Just Arrived’ — Domino’s

What’s happening: A bewildered, sweaty partygoer in Mykonos glimpses a Domino's delivery driver reflected in his sunglasses. The ad cleverly asserts "DELIVERY ALL OVER MYKONOS," showcasing pizza's ubiquitous presence.

Why it’s awesome: The brilliance is in the reflection. It’s a witty visual metaphor proving Domino’s delivers anywhere – literally placing their service into unexpected, high-energy social settings, making it both surprising and utterly convenient.

‘Our Exhibit: Status Pending’ — WWF

What’s happening: Museum skeletons of dinosaurs and ancient creatures stand beside an empty display for "Homo Sapiens," marked chillingly with "Status Pending" by WWF.

Why it’s awesome: It’s a masterclass in making extinction personal. By implying humanity could soon be a fossil exhibit, it delivers a gut-punch of urgency and brilliantly flips the observer into the observed.

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‘Get A Whiff Of This Campaign!’ — Lynx

What’s happening: A giant billboard for Lynx Lower Body Deodorant features a "scratch & sniff" crotch area. Passersby, like this bold gentleman, are invited to quite literally get a whiff of the product's... target zone.

Why it’s awesome: It’s an uncomfortably brilliant use of interactive OOH, pushing boundaries with bold humor to directly engage the sense of smell and highlight the product’s unique, well, application.

‘Your Skin's Real-Time Reckoning’

What’s happening: Three panels progressively reveal skin burning from sun exposure, complete with a digital stopwatch. It's a stark, real-time look at the brutal effects of skipping SPF.

Why it’s awesome: This ad brilliantly puts a stopwatch on sun damage, transforming an abstract warning into a visceral, timed consequence. Seeing the minutes tick on these escalating burns hits harder than any generic PSA.

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‘Kebab Coma, Not Beer Bloat’ — Heineken

What’s happening: A man is utterly defeated by a kebab, sprawled dramatically on the street. It's a late-night scene, emphasizing his plight isn't due to alcohol, but pure, unadulterated kebab devotion, thanks to Heineken 0.0.

Why it’s awesome: It brilliantly subverts expectations, making us laugh while proving Heineken 0.0 keeps you clear-headed. The ad cleverly blames his spectacular face-plant on the kebab, not the beer, spotlighting its alcohol-free benefit with relatable humor.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!