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Pepsi Beaches, UNICEF Truths & Thai Heat

Pepsi Beaches, UNICEF Truths & Thai Heat

From beach bliss to brutal truths—ads that hit every nerve.

The Swipe
August 13, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Summer. Served. Bill-Sized.’ — Pepsi

What’s happening: This billboard splits summer in two: sun-drenched beachcombers on red sand meet wave-riders on blue water. It’s all framed by a classic Pepsi thirst-quencher.

Why it’s awesome: Using Pepsi's iconic colors for sand and ocean, this ad creates a brilliant visual pun. It perfectly fuses the brand with summer bliss, making you crave sunshine and a cold soda instantly.

‘Childhood: The Wrong Kind Of Marks’ — UNICEF

What’s happening: This UNICEF ad uses a grim wooden "growth chart" where scratch marks track horrifying milestones: first abuse at 9, first marriage at 12, first child at 14. A chilling tally of lost youth..

Why it’s awesome: It brilliantly flips the innocent growth chart into a stark ledger of tragedy. The simple, visual metaphor instantly conveys the unspeakable loss of childhood, hitting hard with understated power.

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‘The Crayon Of Conscience’ — PETA

What’s happening: PETA slams us with a childlike drawing of a caged chicken and a lonely black crayon. The stark message: "THEY LEARN CRUELTY FROM US."

Why it’s awesome: It brilliantly weaponizes childhood innocence against adult cruelty. The drawing humanizes the victim and implies a disturbing lesson being taught, hitting hard without gore.

‘Thai's Shadowy Spice: Enjoy The Heat!’ — Thai

What’s happening: A billboard for Thai features giant, artful shadows resembling chili peppers, subtly suggesting spice. The simple word "Enjoy" accompanies this image, all above a building emblazoned with the "THAI" logo.

Why it’s awesome: It brilliantly evokes the vibrant, spicy flavors of Thai cuisine through abstract shadows instead of literal food. The "Enjoy" isn't just about eating; it's an invitation to experience the very essence of Thailand and its airline. Clever, understated heat.

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‘Plastic Fantastic! (NOT!)’ — WWF

What’s happening: Underwater, a "school" of translucent plastic bags cleverly mimic fish. The rhetorical question, "PLENTY OF FISH IN THE SEA?" hangs ominously above them, backed by WWF.

Why it’s awesome: This ad brilliantly twists a hopeful idiom into a stark warning. The visual pun is sharp, instantly conveying the ocean's silent takeover by pollution and making the environmental impact tragically clear.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!