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Golden Arches, Red Flags, & Ketchup Diplomacy

Golden Arches, Red Flags, & Ketchup Diplomacy

From edible crosswalks to ketchup curing hate, these campaigns prove design, wit, and purpose make marketing unforgettable.

The Swipe
November 13, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘The Ultimate Fry-Way Crossing’ — McDonald's

What’s happening: McDonald's brilliantly repurposed a pedestrian crossing, transforming yellow stripes into giant fries spilling from a red carton with the iconic golden 'M'. Pedestrians literally walk through a super-sized order of fries.

Why it’s awesome: This ambient masterpiece turns a mundane street into a mouth-watering brand interaction. It's an unforgettable, immersive ad that cleverly triggers hunger pangs by literally putting McDonald's on everyone's daily path. Genius!

‘Brushstrokes of Brilliance!’ — Yorktown Family Dentistry

What’s happening: A giant billboard displays a close-up of a smile with yellowed teeth. A tiny painter on a ladder is comically transforming them into sparkling white for Yorktown Family Dentistry's offer.

Why it’s awesome: The ad's genius is its hilarious, literal take on teeth whitening. It makes an abstract service visually memorable and directly conveys the "before and after" with a touch of playful humor. Simply brilliant!

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‘The Golden GPS’ — McDonald's

What’s happening: A classic McDonald's red and gold billboard, showing just a sliver of the iconic arch, gives a minimalist instruction: "on your left."

Why it’s awesome: McDonald's ditches the logo and menu, proving their brand equity is so strong, a partial arch and two words are all it takes to make you turn. Brilliant wayfinding, zero clutter.

‘Racism Now Comes With a Hashtag’ — SOS Racisme

What’s happening: A chilling flag flies, replacing the infamous swastika with a # symbol, against a stormy sky. It's a stark visual message that modern online hate, though masked differently, is still the same old racism.

Why it’s awesome: Genius! This ad, part of SOS Racisme's "Touche pas à mon pote" campaign, instantly modernizes a universally recognized symbol of hate, brilliantly connecting historical bigotry with today's online toxicity. It’s powerfully unsettling.

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