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Window Views, Digital Breaks, & Boxer Brief Boardrooms

Window Views, Digital Breaks, & Boxer Brief Boardrooms

From IKEA’s peekaboo apartments to KitKat’s digital “pause,” today’s ads mix humor with pure genius.

The Swipe
October 13, 2025

Welcome back to your daily marketing swipe file. Here, you will find the best ads, served fresh daily and as tasty as your favorite slice of pepperoni pizza. Let’s dig in.

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‘Window Shopping, Elevated’ — IKEA

What’s happening: IKEA's billboard creates a clever "window" into a furnished downtown apartment with a person and a featured product, the "KRAGSTA White coffee table." It anchors IKEA to urban living at Yonge & Gerrard.

Why it’s awesome: This ad perfectly merges outdoor advertising with voyeuristic insight. By turning a billboard into a "real" window, IKEA brilliantly showcases how its furniture fits seamlessly into aspirational, accessible downtown life.

‘Buffering Your Break’ — KitKat

What’s happening: A chill individual sits while the world around them seems to be glitching, horizontally striped, and buffering. The KitKat tagline perfectly aligns with this digital 'break' in reality.

Why it’s awesome: This ad brilliantly uses pixelation and buffering to represent a much-needed 'break' from our digital lives. It's a clever, modern twist on a classic tagline, instantly relatable to anyone online.

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‘Your Laundry Isn't a Battlefield’ — TOP

What’s happening: A 'weapon' of household cleaning bottles illustrates how other detergents brutally destroy clothes. TOP laundry detergent is positioned as powerful yet gentle, caring for your garments.

Why it’s awesome: This powerful visual metaphor nails competitor products as destructive weapons. It cleverly reframes the 'fight against stains' into 'care for clothes', perfectly highlighting TOP's gentle yet superior efficacy.

‘Nausea-Free Horizons’ — Seetroën

What’s happening: Citroën introduces its quirky "Seetroën" glasses designed to eliminate motion sickness. A child in a car happily uses a tablet, unburdened by queasy turns, thanks to this clever, branded gadget.

Why it’s awesome: The brilliance is in the name: "Seetroën." It's a pun-tastic, direct brand extension, making Citroën synonymous with smooth, sickness-free travel. Problem, meet brilliant, branded solution!

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