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Economist vs. AI, Lost Phones, And TikTok Runners

Economist vs. AI, Lost Phones, And TikTok Runners

AI sweat, phone panic, search-driven wins, and skeleton solutions.

The Swipe
September 13, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Making AI Sweat’ — The Economist

What’s happening: A bold red billboard, perfectly placed under a concrete bridge, features The Economist's clever twist on the AI conversation, encouraging humans to become so sharp, even AI will worry about its employment.

Why it’s awesome: This ad brilliantly flips the script on AI anxiety. It’s provocative, empowering, and positions The Economist not just as a news source, but as the essential tool for intellectual superiority, ready to put robots in their place.

‘Your Phone's Final Resting Place’ — Claro

What’s happening: From a drain's perspective, we see a distraught person peering down at their undoubtedly dropped phone. Claro offers a silver lining: cell phone loss insurance.

Why it’s awesome: The brilliant POV shot perfectly captures the universal panic of a lost phone by putting us in its helpless position. It's an instant, relatable drama that makes Claro's solution indispensable.

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‘From Search Bar To Starting Line’ — TikTok

What’s happening: A digital billboard spotlights a beaming runner, race bib and all, proudly showing how her fitness journey "started with" a "Running for beginners" search on TikTok.

Why it’s awesome: It brilliantly redefines TikTok from just entertainment to an empowering launchpad for real-world personal achievements, all by cleverly embedding its own UI into the narrative.

‘Tomorrow? Nike's Not Buying It’ — Nike

What’s happening: A colossal Nike billboard stares down our excuses. It's a stark, black and white reminder to ditch procrastination, featuring the iconic "Just Do It" tagline illuminated for maximum impact.

Why it’s awesome: It’s a masterclass in behavioral nudging, leveraging guilt and inspiration. Nike, the ultimate motivational coach, perfectly re-frames "Just Do It" as a swift, urgent kick in the pants.

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‘Done With The Skeleton Wait?’ — Done

What’s happening: A relatable skeleton meme portrays the agonizing wait for an ADHD diagnosis. Immediately, "done." swoops in, offering online appointments as soon as tomorrow, for just $99.

Why it’s awesome: This ad perfectly taps into internet culture and a common, frustrating pain point. By contrasting the "forever wait" meme with a fast, affordable solution, it creates an instant connection and clear value.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!