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ATM Jackets, Rusty Hinges & Bear Chases
From ATM privacy hacks to grizzly escapes—ads that grip, grin, and get you thinking.
The Swipe
August 14, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘ATM Safety's New Dress Code’ — BCP
What’s happening: Folks at a BCP ATM are getting creative with privacy, using a jacket to shield their transactions. The ad cleverly states BCP takes your safety 'more seriously' with a visual twist.
Why it’s awesome: It masterfully shows, not just tells, BCP's safety commitment by highlighting a common customer-led privacy hack. That jacket trick speaks volumes more than any security claim!
‘Truth Always Finds a Way’ — Barbed Lens
What’s happening: A camera is intricately formed from barbed wire, looking both like a tool for capturing reality and a symbol of obstruction. It's positioned next to a snippet celebrating "World Press Freedom Day."
Why it’s awesome: The barbed-wire camera is a raw, powerful visual metaphor. It brilliantly conveys the dangers and painful resistance faced by journalists, yet their unwavering mission to expose the truth. Sharp, indeed!
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‘De-Stress Your Wheels!’ — Bolt
What’s happening: A billboard spotlights a very frustrated driver, mid-commute meltdown, asking, "Why drive when you can ride." Below, the Bolt app promises a blissful alternative.
Why it’s awesome: It’s wickedly relatable. Captures that universal traffic dread, then perfectly positions Bolt as the calm, convenient antidote. Simple problem, sharp solution.
‘Hinge-ibly Clever!’ — WD-40
What’s happening: This WD-40 print ad literally folds real, rusty hinges into the page's crease. The headline confidently states how easy opening rusty hinges is with WD-40, showcasing their iconic blue can.
Why it’s awesome: It transforms a static ad into a tactile, immersive demonstration! Physically attaching the hinges provides undeniable proof of WD-40's efficacy, making the benefit immediately tangible and unforgettable. Brilliant!
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‘Unbearable Missed Footage!’ — GoPro
What’s happening: A terrified hiker sprints for his life, hotly pursued by a roaring grizzly bear in the forest. The ad cheekily asks if he wishes he had his GoPro for this unforgettable, terrifying moment.
Why it’s awesome: It brilliantly uses extreme peril to highlight GoPro's "capture everything" promise. It's an unforgettable, visceral appeal, leveraging our perverse desire to record life’s wildest (and most terrifying) moments.
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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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