Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Anchovy: Cards Against Coronavirus (Mr. Tissue Edition)

• What’s happening: This ad displays two playing cards against a plain grey background. The card on the left is a "Joker" with a stylized, seemingly tired character and the words "Symptome Feigness" (likely a playful misspelling of 'fainting' or 'feebleness' in German or a similar language context) and "Zzz...". The card underneath it, visible in part, shows a vibrant, chaotic collage of cartoon characters, many representing symptoms or elements related to illness (like masks, thermometers, viruses, tissues, etc.). The prominent card on the right is the "King" of hearts, featuring a charming, anthropomorphic character made of a green tissue box wearing a chef's hat, complete with a cape and suit. The text above him reads, "Mr. Tissue, your pocket's best friend!" This ad is part of a larger campaign by "Anchovy" called "Cards Against Corona Virus."

• Why it’s awesome: This ad is incredibly creative and effective because it takes a serious global issue – the pandemic – and approaches it with lightheartedness and clever design. By turning symptoms and protective measures into playful, collectible playing card characters, it makes a daunting topic more approachable and less intimidating. "Mr. Tissue, your pocket's best friend!" is a brilliant piece of copywriting that personifies an everyday necessity and gives it a heroic role. The campaign's concept of "Cards Against Corona Virus" suggests a game, turning a difficult reality into something that can be 'played' and understood in a different context. This creative execution by Anchovy stands out by injecting humor and charm into public health messaging, making it memorable and engaging, especially for a broader audience.

United Nations: Anything You Touch May Be Used Against You

• What’s happening: This United Nations public service announcement features a close-up image of a set of keys with a keychain, illuminated by a blue light that reveals numerous fingerprints and smudges on the keychain's surface. The dark background emphasizes the starkness of the illuminated details. Text on the ad, partially on the keychain itself and partially in the dark space, reads: "Anything you touch may be used against you." In the bottom right corner, a concise call to action states: "WASH YOUR HANDS DISINFECT YOUR STUFF STOP COVID-19." The United Nations logo is also present.

• Why it’s awesome: This ad is exceptionally impactful due to its clever use of visual metaphor and its direct, almost unsettling, message. By using a common object like keys and illuminating unseen contaminants, it makes the invisible threat of germs and viruses palpable and alarming. The phrase "Anything you touch may be used against you" is a brilliant play on legal warnings, re-contextualizing it for public health and immediately grabbing attention. It creates a sense of personal vulnerability that effectively drives home the importance of hygiene. The straightforward call to action provides clear, actionable steps, making the ad highly effective in promoting essential behaviors to combat the spread of COVID-19. It's a powerful and memorable campaign that highlights the hidden dangers in everyday interactions.

Second Mouse Cheese Shop: Old-Fashioned About Fine Cheeses

• What’s happening: This ad for "Second Mouse Cheese Shop" uses a vintage, ornate, and distressed typography style, set against a muted green background with intricate decorative borders. The central message, framed within these flourishes, reads: "CALL US Old-Fashioned BUT WE DON'T THINK FINE CHEESES SHOULD BE SOLD IN THE SAME STORE AS FABRIC SOFTENER." A small illustration of a cheese wheel is nestled within the text. At the bottom, there's a charming illustration of two mice (one perhaps the "second mouse") and the shop's logo and contact information.

• Why it’s awesome: This ad is absolutely brilliant in its niche targeting and bold, witty statement. It perfectly encapsulates the "Second Mouse" brand's identity as a purveyor of high-quality, artisanal cheeses that stand apart from mass-produced supermarket offerings. The "old-fashioned" aesthetic reinforces the idea of traditional craftsmanship and quality, while the direct comparison to "fabric softener" is a hilarious and memorable way to articulate their commitment to a specialized, uncompromised shopping experience. It doesn't just sell cheese; it sells a philosophy and a discerning taste. This ad speaks directly to cheese lovers who appreciate authenticity and are looking for a dedicated, expert source, creating an instant connection and a strong sense of brand personality.

Turkey Tourism: #TogetherToday for Blue Seas Tomorrow

• What’s happening: This ad for Turkey's tourism features a striking visual split. On the left, a speedboat is seen speeding across a dark, turbulent blue sea, creating a white wake. This dynamic image is contrasted with the right side of the ad, which shows a close-up, textured surface that strongly resembles a dark blue, tufted leather or padded material, creating an illusion of depth and comfort. The "Turkey" tourism logo is present, along with the text: "To set sail in blue seas tomorrow, we're staying home #TogetherToday."

• Why it’s awesome: This ad is incredibly clever in its visual composition and its messaging, especially in the context of encouraging people to stay home while still inspiring future travel. The juxtaposition of the thrilling "blue seas" and the comforting "staying home" (implied by the padded surface) creates a powerful narrative. It taps into the universal desire for escape and adventure while acknowledging the importance of collective responsibility during a public health crisis. The message "To set sail in blue seas tomorrow, we're staying home #TogetherToday" is both aspirational and pragmatic, framing current sacrifices as an investment in future experiences. It's an emotionally resonant and forward-looking campaign that keeps Turkey top-of-mind as a desirable destination while promoting responsible behavior.

Aquafresh: Toothbrushing Gets Crafty with a Fun Chart

• What’s happening: This ad features a bathroom counter setup centered around a "TOOTHBRUSHING CHART" displayed in a blue frame on a tiled wall. The chart lists days of the week and has columns for "Day" and "Night" brushing, with checkmarks indicating completed brushings, seemingly for an entire week. Next to the chart, there's a tube of Aquafresh Advance toothpaste, toothbrushes in a holder, and a small hourglass or timer, likely for measuring brushing duration. The overall scene suggests a family-friendly approach to promoting good dental hygiene. The "CRAFT FACTORY" logo is in the bottom right corner, indicating a partnership or creative initiative.

• Why it’s awesome: This ad is brilliant because it tackles the often-dreaded task of daily toothbrushing and transforms it into an engaging, trackable activity, particularly appealing to families with children. The "Toothbrushing Chart" provides a clear, visual incentive for consistency, making a routine feel like an achievement. By showcasing the Aquafresh product within this practical, real-life context, it subtly positions the brand as a partner in healthy habits, not just a product. The presence of the timer and the "CRAFT FACTORY" logo suggests a holistic approach, possibly implying DIY elements or educational tools to make oral hygiene fun. It's a positive, solution-oriented ad that promotes a healthier lifestyle through simple, effective reinforcement.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!