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McDonald’s Hash Brown Art, Uber’s Pool Play & More

Brilliant wordplay, bold visuals, and smart branding inside!

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The Swipe
March 14, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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I ♥ NY – Now Pass It On

  • What’s happening: This clever poster from LiveOnNY tweaks the iconic "I ♥ NY" logo by replacing the heart with an anatomical heart. It draws attention to the critical need for organ donors in New York.

  • Why it’s awesome: It’s simple, striking, and builds on an instantly recognizable symbol. The design drives a powerful message about love for New York extending to saving lives, making it memorable and impactful.

I’ll Be Bach – Airbnb Hits the Right Notes

  • What’s happening: Airbnb’s ad showcases a stunning room featuring a grand piano, labeled as part of their "Grand Pianos Category." The clever pun, "I’ll be Bach," ties it all together.

  • Why it’s awesome: The wordplay grabs attention and is perfectly suited to the luxurious yet quirky vibe of Airbnb’s unique stays. It’s classy, memorable, and hits the target audience with a touch of humor.

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Specsavers: See What We Did There?

  • What’s happening: Specsavers plays with the double meaning of "seeing" in this ad. It's short, clever, and makes you pause to appreciate the wit.

  • Why it’s awesome: The ad turns a simple phrase into a memorable pun, reinforcing Specsavers’ brand message about improving vision. Clean design, relatable tone, and just the right amount of humor – it’s a win!

Uber Pool: The More, The Merrier (and Cheaper)

  • What’s happening: Uber promotes their ride-sharing option with a clever twist on the old saying, "Two's company, three's a crowd." The ad flips it to highlight savings when more people share a ride.

  • Why it’s awesome: The minimalist design and witty phrase make the message clear and engaging. It emphasizes value while keeping the tone light and fun, perfectly aligning with Uber’s branding.

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McDonald's Mini Hash Browns: Fit for a Pedestal

  • What’s happening: McDonald's elevates their mini hash browns to "masterpiece" status, portraying one atop a classical pedestal, with the tagline, "Descended from Greatness." The subtle historical vibe meets playful indulgence.

  • Why it’s awesome: The creative positioning of a simple breakfast item as art-worthy makes the ad stand out. It combines humor with elegance, turning something mundane into a must-try, all while keeping the price highly visible. A blend of luxury appeal and affordability that works!

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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Disclaimer: All images and ads featured in this newsletter are the property of their respective creators and brands. They are used here for educational and commentary purposes only. If you are the copyright holder and would like your material removed, please contact us directly.