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Sleepy Flights, Cosmic Dough & Oxford Street Sharks

Sleepy Flights, Cosmic Dough & Oxford Street Sharks

From moon-shaped dough to shark-toting shoppers—ads that stick.

The Swipe
August 15, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Your Flight Just Got a Snooze Button’ — LATAM

What’s happening: Two hands hold a ripped LATAM boarding pass, cleverly featuring a peacefully sleeping man on one side and an old alarm clock on the other.

Why it’s awesome: This ad brilliantly promises not just a destination, but the invaluable luxury of arriving truly rested. It makes the journey itself feel like a seamless part of your comfort and sleep.

‘Bimbo's Cosmic Knead!’ — Grupo Bimbo

What’s happening: A deliciously cratered mound of dough looks suspiciously like the moon against a dark, starry backdrop. It's a cosmic ode to flour for Grupo Bimbo, celebrating March 20th as "Flour Day."

Why it’s awesome: This ad’s genius lies in its simple, impactful visual metaphor. Transforming humble dough into a universe instantly elevates flour from basic ingredient to galactic hero. Pure creative bread-winning!

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’IKEA's Pop Art Perfection’ — IKEA

What’s happening: KEA's summer ad melts hearts with a red-and-white striped cushion cover ingeniously reimagined as a refreshing popsicle. It’s the new GULLBERGSÖ, cooling down your décor for just 8€.

Why it’s awesome: The visual metaphor is pure brilliance. Transforming a cushion into a melting popsicle instantly communicates 'fresh,' 'summer,' and 'cool' in a way that’s impossible to forget. Sweet!

‘Blåhaj Bites Oxford Street’ — IKEA

What’s happening: A classic IKEA Frakta bag, sporting the beloved Blåhaj shark, overflows with high-end shopping bags. It's a cheeky announcement for IKEA's new Oxford Street store.

Why it’s awesome: It hilariously smashes IKEA's affordability into luxury shopping, making the humble Frakta bag the ultimate fashion accessory. It’s genius product placement for the Blåhaj and a savvy statement about accessibility.

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‘Death's Delivery Service!’ — Final Destination

What’s happening: A terrifying, blood-splattered truck loaded with unstable logs, straight out of a horror film, promotes Final Destination: Bloodlines. It's a real-life scare tactics commercial, complete with movie details and a QR code for more.

Why it’s awesome: This ad perfectly captures the Final Destination chaos by creating a real-world, iconic scene. It’s brilliant, unsettling experiential marketing that instantly connects with fans, generating hype without saying a word.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!