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Heavy Trucks, Light Loads, & Candy Molecules
From helium trucks to candy chemistry, these ads prove visuals still speak louder than words.
The Swipe
October 15, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘Float On By, Super Duty’ — Ford
What’s happening: This ad features a huge Airstream-style trailer made into a shiny helium balloon, tethered by a tiny string to a Ford Super Duty truck. It hilariously implies that towing this hefty load feels like nothing.
Why it’s awesome: It’s a masterclass in visual metaphor! Turning a traditionally heavy tow into a feather-light balloon instantly communicates the Super Duty’s immense power and makes an unforgettable "Built Tough" statement.
‘The Original Formula’ — Chupa Chups
What’s happening: Lollipops link up like a colorful candy molecule against a dark backdrop. The iconic Chupa Chups logo declares "The Original" below this sweet scientific display.
Why it’s awesome: It ingeniously frames Chupa Chups as the fundamental building blocks of joy, using molecular models to elevate their "Original" claim. Sweet, simple genius.
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‘Nature's Palette, Live-Streamed’ — Dulux
What’s happening: Dulux’s digital billboard mirrors the cloudy sky above, showcasing "live color inspiration" as New Zealand paint shades. The famous Dulux dog looks on, fittingly white.
Why it’s awesome: By turning the sky into a dynamic paint swatch, Dulux nails real-time relevance, making everyday greys a vibrant, actionable idea. Genius visual connection!
‘Miniature Munchies’ — Festival Nazionale Del Cortometraggio
What’s happening: A person holds charmingly minuscule cinema snacks – a tiny soda can and a popcorn box. It's a whimsical nod to the movie experience, scaled down for a special event.
Why it’s awesome: This ad brilliantly uses miniaturized movie staples to represent "short" films. It's a witty, instant visual metaphor that perfectly captures the festival's theme with playful elegance.
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‘Kicking Gravity's Butt’ — Pierre Hardy
What’s happening: A model is literally head-over-heels, striking an inverted, playful pose. She rocks patterned turquoise tights, chunky Pierre Hardy loafers, and matching eyeshadow against a crisp white background.
Why it’s awesome: It instantly grabs attention with a surreal, acrobatic pose. The visual disruption highlights the footwear, proving Pierre Hardy's designs handle any angle, making a powerful statement about unconventional style.
That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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