- The Swipe
- Posts
- Parrot Repeats, HIIT Puns & Keanu at the Windshield
Parrot Repeats, HIIT Puns & Keanu at the Windshield
HIIT wordplay, salty motorcycles, and a rainy drive-in date with Keanu.
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Global hiring made easy—quality talent, big savings.
Why limit your hiring to local talent? Athyna gives you access to top-tier LATAM professionals who bring tech, data, and product expertise to your team—at a fraction of U.S. costs.
Our AI-powered hiring process ensures quality matches, fast onboarding, and big savings. We handle recruitment, compliance, and HR logistics so you can focus on growth. Hire smarter, scale faster today.
*This is sponsored content. See our partnership options here.

HIIT Me Baby One More Time
What’s happening: Spotify drops a Britney-inspired punchline to hype up its free HIIT workout sessions through Spotify Pumped. The visual? A joyful, stylized character mid-jump on a workout mat, flanked by trees, boom boxes, and happy little flowers. It's all set on a sunny yellow background that screams fun, not punishment.

Why it’s awesome: This ad is pure serotonin. It nails that sweet spot where wellness meets pop culture, turning “working out” into “vibing out.” The wordplay is awesome, the visuals are playful without being childish, and it makes Spotify feel like a lifestyle brand—not just a playlist. It's approachable, energetic, and makes you wanna move (or at least stretch dramatically while pretending you're in a music video). Iconic, not ironic.
The Best in Brazil, With a Pinch of Salt
What’s happening: A biker tears through a massive pile of salt… on a wooden spoon. Wait, what? That’s right. This surreal visual pairs Brazil’s top salt-producing state, Rio Grande do Norte, with a bold claim: it’s also home to the country’s best Honda dealership. The message is crystal clear (like the salt): Cirne Motos doesn’t just ride with pride—they ride with local pride.

Why it’s awesome: It’s punchy, patriotic, and just the right amount of playful. By fusing local trivia with motorcycle culture, Cirne Motos taps into regional pride while flexing its national status. The salt metaphor isn’t just clever—it’s sticky. You’ll remember this ad long after the scroll ends. It’s that rare blend of fun visual pun + market dominance that makes for a very tasty campaign.

Make your holiday weekend count with over 50% off lifetime memberships.
Take advantage of the long weekend and start learning the language you’ve always wanted to speak.
With Rosetta Stone, you get lifetime access to 25 languages and speech-recognition tools that build confidence from day one. Learn at your pace, anytime, anywhere.
*This is sponsored content

Say Goodbye to Repeating Yourself
What’s happening: A parrot on the left. A laptop on the right. And in the middle? A clean green panel that reads: “Say goodbye to repeating yourself.” The ad is for HP’s dynamic voice recognition tech, which promises to actually listen the first time. Beneath the headline, a small note explains it’s thanks to HP Presence with Noise Cancellation—basically, smarter meetings in a noisier world.

Why it’s awesome: This ad is simple, funny, and crystal clear. The parrot visual nails the idea of repetition without needing a single extra word, and pairing it with the visual of microphones spiraling around the laptop is the perfect metaphor for clarity and focus. HP is flexing its tech by solving a real, annoying problem in modern work culture—people talking over you and not listening. Bonus points for minimal design and maximum relevance. Say less… literally.
Make Your Choice
What’s happening: Two striking silhouettes of the same woman face opposite directions. One is filled with the regressive phrase “Women belong in the kitchen.” The other flips the narrative: “Women belong at the leader’s desk, on the winner’s podium, in the board of directors.” The bold red background commands attention, while the text in each profile becomes a battleground of perception. In the center: “Make Your Choice.” Signed by Zoya.

Why it’s awesome: This is visual rhetoric done right. Zoya doesn’t just join the conversation on gender roles—it sparks one. By using the same image to reflect two drastically different realities, the ad turns a choice into a confrontation. It’s not preachy, it’s empowering. And it forces the viewer to reflect, recognize, and (hopefully) reject outdated thinking. The design is punchy, the message is fearless, and the impact? Immediate.

Not getting the LinkedIn results you’re expecting? Playbookz turns your LinkedIn presence into a revenue machine.
*This is sponsored content

Go out to the movies without leaving your car
What’s happening: Raindrops streak across a windshield. Windshield wipers swipe away the blur to reveal none other than Keanu Reeves—aka John Wick—staring you down with that signature “you just messed with my dog” intensity. But this isn’t a movie poster… It’s a first-person POV. You’re not just watching the movie—you’re in the car, front row at a drive-in.

Why it’s awesome: This is 10/10 experiential design. The ad doesn’t tell you what drive-in cinemas are—it shows you, using pure immersion. The use of wipers as a frame transition? Genius. The rain? Instant mood. And centering Keanu in all his brooding glory? Chef’s kiss. It’s clever, cinematic, and hits that sweet nostalgia-meets-modern-experience vibe. You don’t just want to go—you want to go now.

P.S. Want to collaborate?
Here are some ways.
Share today’s news with someone who would dig it. It really helps us to grow.
Let’s partner up. Looking for some ad inventory? Cool, we’ve got some.
Deeper integrations. If it’s some longer form storytelling you are after, reply to this email and we can get the ball rolling.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
How was today's swipe file? |
Disclaimer: All images and ads featured in this newsletter are the property of their respective creators and brands. They are used here for educational and commentary purposes only. If you are the copyright holder and would like your material removed, please contact us directly.