- The Swipe
- Posts
- From LEGO Dreams to Hippo Dogs — Creativity at Full Speed
From LEGO Dreams to Hippo Dogs — Creativity at Full Speed
From LEGO astronauts to hippo pups and history’s first “texting driver,” these campaigns prove creativity knows no bounds.
The Swipe
November 17, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
CTV ads made easy: Black Friday edition
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
*This is sponsored content. See our partnership options here.
‘Brick by Brick, The Future is Assembled’ — LEGO
What’s happening: A child, nestled in a half-built LEGO astronaut suit, gazes and points upwards, ready to conquer the cosmos. The iconic bricks promise a universe of imagination.
Why it’s awesome: This ad perfectly encapsulates LEGO's magic: building blocks as the foundation for boundless dreams. It doesn't just show a future; it shows kids building their own future, one awesome brick at a time.
‘When Did Yuor Dog Become a Hippo?’ — Science Diet
What’s happening: A hilariously oversized hippo with a slobbery tongue joyrides out a car window, mirroring a panting dog. Hill's Science Diet uses this absurd visual to pitch their "Perfect Weight" food, promising to "Bring Your Dog Back."
Why it’s awesome: This ad brilliantly uses an outrageous visual metaphor for pet obesity. The unexpected hippo vividly exaggerates an overweight dog, creating an unforgettable, humorous image that instantly drives home the "perfect weight" message with clever impact.
The H-1B reset is here.
A new $100k visa fee has redefined tech hiring overnight. The smartest companies aren’t waiting, they’re hiring globally.
From São Paulo to Bogotá, Latin America is powering U.S. innovation with world-class engineers, AI experts, and data specialists.
The H-1B Talent Crunch 2025 report discloses how to move fast and hire smarter.
*This is sponsored content
‘Soul on the Highway’ — Volkswagen
What’s happening: A slick Golf cruises a scenic route while fragmented road signs above playfully ask, "Who knew your soul would be under a hood?" It’s an imaginative, text-puzzle ad.
Why it’s awesome: It wittily merges literal traffic signs into a profound question, brilliantly linking the driver's passion and "soul" directly to the car. Pure genius for targeting driving enthusiasts!
‘When Even SWAT Needs a Coffee Break’ — ABUS
What’s happening: A tactical police unit, sparks flying, is struggling to breach a door in a nighttime raid. Despite their gear and muscle, this door isn't giving in easily. Tough crowd.
Why it’s awesome: This ad hilariously suggests ABUS security is so tough, even professional breachers are left scratching their helmets. It brilliantly uses high-stakes futility to showcase superior product strength.
200k+ readers from Google, TikTok, OpenAI, and Deel love Open Source CEO deep dive business content.
*This is sponsored content
‘Ye Olde Texting & Trotting’ — City of Buenos Aires
What’s happening: A Historical gaucho, quill in hand, is busy writing on horseback. The ad wittily rebrands this as "Texting and Driving," calling it ridiculous since 1774, courtesy of the City of Buenos Aires.
Why it’s awesome: It brilliantly highlights the timeless stupidity of distracted navigation through an hilarious anachronism. The historical setting makes a modern problem universally understood and undeniably absurd.
That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
How was today's swipe file? |