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Rain Burgers, War Beaches, & Quad-Eyed Phones
From rain-synced burgers to four-eyed phones, these campaigns prove creativity has no limits.
The Swipe
October 17, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘Come Rain or Sizzle!’ — McDonald's
What’s happening: A McDonald's digital billboard displays a sizzling burger during a downpour. Using real-time weather data, it cheekily tells passersby that the distinctive sound isn't rain, but pure burger bliss.
Why it’s awesome: This brilliant dynamic OOH transforms an everyday annoyance (rain) into a craving cue. It uses context, sound association, and sensory imagination to deliver an incredibly relevant and impactful hunger message.
‘War's Beach Bummer’ — Better Shelter
What’s happening: Blue ocean waves crash onto a yellow sandy beach, vividly mirroring the Ukrainian flag. Bold text declares, "WAR DOES NOT TAKE VACATION," as Better Shelter seeks donations.
Why it’s awesome: This ad brilliantly juxtaposes a serene vacation scene with the stark reality of war using Ukraine's flag colors. The poignant headline drives home a devastatingly simple, unforgettable truth.
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‘Desk Fridge: A Cool Idea’ — Fortum
What’s happening: Our hero is battling the heat, WFH style, using an open fridge and fan as his makeshift AC. He's trying to keep his cool during a video call, showcasing a relatable summer struggle.
Why it’s awesome: It hilariously spotlights a common, desperate attempt to beat the heat, making Fortum’s "better idea" feel like a godsend. Everyone relates to ridiculous DIY solutions!
‘Your Car Just Got More Eyes’ — Lexus
What’s happening: This ad plays a brilliant optical illusion, showcasing a man's face both front-on and in profile. It links this "extra vision" directly to the new Lexus LX's panoramic view camera, promising more eyes on the road, with the sleek SUV displayed subtly below.
Why it’s awesome: By literally embodying "more eyes" through a striking visual paradox, this ad makes a technical feature instantly digestible and incredibly memorable. It’s smart, visually arresting, and communicates a complex benefit with simple genius.
Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee and sound brilliant on your next call.
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‘Quadruple Vision: The Future is Clear’ — Xiaomi
What’s happening: An eye with four vibrant green pupils visually demonstrates Xiaomi's Redmi Note 8 quad-camera system. Each "eye" symbolizes a unique lens, capturing reflections of the world.
Why it’s awesome: This ad brilliantly humanizes technology. By visually equating four camera lenses to four eyes, it makes a complex feature immediately digestible and unforgettable – a true vision statement!
That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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