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Audi’s Advantage, Penn’s Croissant, And Nike’s Clay Court Grit
Sporty puns, bold dedication, clever wordplay, and crunchy value.
The Swipe
September 17, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘Game, Set, Match, Audi’ — Audi
What’s happening: Four tennis balls align perfectly to form Audi's iconic four rings. Below, a clever line declares, "Advantage Audi," merging sports lingo with brand confidence.
Why it’s awesome: It's a brilliant visual pun and wordplay combo. Using simple tennis balls to replicate Audi's logo and then dropping a witty tennis phrase perfectly elevates brand recognition with a smart, sporty twist.
‘Penn's Parisian Perfection’ — Penn
What’s happening: A clever croissant, made from perfectly segmented Penn tennis balls, sits on a plate. It's Penn's playful way of celebrating its status as the official ball of the 1988 French Open.
Why it’s awesome: This ad serves a deliciously simple visual pun. It brilliantly links French culture with tennis, making Penn's championship status memorable and totally digestible. Pure genius!
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‘Serving Up a Double Entendre’ — Marathon Sports
What’s happening: A tennis player in mid-air serves a ball on a clay court, as the bold text declares, "YOU CAN'T IF YOU DON'T RUN." Marathon Sports subtly links all athletic endeavors to its name.
Why it’s awesome: This ad brilliantly connects the act of "running"—a crucial element in all sports, not just marathons—to its brand name. It’s a witty play on words that’s both universally inspiring and cleverly on-brand.
‘Everything Or Nothing’ — Nike
What’s happening: A legendary tennis champion, spent after leaving it all on a fiery clay court, rests utterly exhausted. It’s Nike's ode to giving absolute everything for the win.
Why it’s awesome: The brilliant tagline "Greatness. It only takes everything." perfectly visualizes peak sacrifice and achievement, cementing Nike's tie to relentless dedication and ultimate success. It's truly draining good.
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‘Kibble Crunch, Cash Win’ — Yumwoof
What’s happening: This ad shows a bowl of dog food, promising "Yummy, not pricey" meals. It cleverly breaks down the cost to just $1.18 per meal (for a 30lb dog) with a subscription.
Why it’s awesome: It nails the "value without compromise" angle. Highlighting the ultra-low per-meal cost makes expensive dog food myths crumble, directly addressing a key barrier for pet owners with sharp, digestible numbers.
That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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