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BK Smackdowns, McConvenience & No-Pants Delivery

BK Smackdowns, McConvenience & No-Pants Delivery

From burger wars to deals in your change bowl.

The Swipe
August 18, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Are We There Yet? A BK Odyssey.’ — McDonald’s

What’s happening: A billboard displays incredibly long, absurd directions to a Burger King drive-thru (258 KM) right next to a much closer McDonald's (5 KM). It's a hilarious smackdown on convenience.

Why it’s awesome: McDonald's brilliantly weaponizes distance, turning BK's limited drive-thru presence into a comical endurance test. This ad hilariously champions convenience over a long, unnecessary journey for a burger.

‘WHOOP, There It Is! (And It's BIGGER!)’ — Burger King

What’s happening: A giant Burger King street ad screams "Bigger" with a messy food vibe and its iconic "Home of the Whopper" tagline. Size clearly matters here.

Why it’s awesome: It’s brilliantly simple, hinting at the legendary Whopper's scale and deliciously messy reality without even showing the burger. Pure, confident, and very Burger King.

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‘Everyone's Watching (And Loving) It!’ — McDonald's

What’s happening: This newspaper ad uses a grid of fake security camera feeds showing everyday vehicles. One feed bursts with red, highlighting the McDonald's logo and their "Loved by all" tagline.

Why it’s awesome: It brilliantly turns ubiquitous surveillance into an ad for universal love! By blending a single, bright ad among ordinary CCTV shots, McDonald's subtly claims omnipresent popularity.

‘No Pants? No Problem.’ — Burger King

What’s happening: A Burger King delivery bag sits on a doormat, flanked by cozy umbrellas and worn boots. The message is clear: skip the trek, order in.

Why it’s awesome: It brilliantly champions ultimate convenience by showing you don't even need to leave your entryway (or put on real shoes!) for a hot meal. Peak chill, perfectly delivered.

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‘Your Pocket Change, Amplified’ — Burger King

What’s happening: A close-up of car keys and scattered euro coins in a ceramic bowl, overlaid with the mysterious phrase "Crispy Chicken for" and the Burger King logo.

Why it’s awesome: By showing everyday loose change and an incomplete phrase, it instantly teases an incredible deal, perfectly connecting a casual grab-and-go moment with an affordable, craveable Burger King fix.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!