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The ads that make you look twice

Unexpected, unforgettable, and downright genius ads today.

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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Protein is Easy When It’s Coffee – Javy

  • What’s happening: Javy redefines your morning routine with its Instant Protein Coffee, combining 10g of protein per serving with the rich taste of coffee. This ad takes a playful, retro approach, featuring an old-school Paint interface and showing off a variety of coffee concoctions—iced, whipped, or topped with indulgent extras. It's coffee but with a high-protein upgrade to fuel your day.

  • Why it’s awesome: This ad speaks directly to busy coffee lovers who want to pack more punch into their cups. The nostalgic design feels fresh and unexpected, while the tagline makes the message clear: you don’t have to choose between health and indulgence. It’s smart, fun, and utterly relatable—just like the coffee itself.

Fortunately, Every Day Comes With an Evening – Windsor Canadian

  • What’s happening: This ad features a weary worker struggling to push an impossibly long line of shopping carts in a desolate parking lot. The text below provides a welcome escape, reminding us that after a tough day, Windsor Canadian whisky is waiting to help you unwind. A glass of the good stuff anchors the ad, symbolizing a hard-earned moment of relaxation.

  • Why it’s awesome: It’s relatable and hits a universal truth: everyone’s got their grind, but evenings offer solace. The contrast between the overwhelming workday and the simplicity of an evening drink is both humorous and reassuring. The ad delivers a clear message with minimal fuss, pairing wit and elegance with a touch of everyday realism.

Medal Bound – Hims Sex Rx + Climax Control

  • What’s happening: This ad positions Hims’ Sex Rx + Climax Control as the ultimate performance enhancer for intimacy. Featuring a bold headline, “Medal Bound,” it equates bedroom performance to achieving gold-medal-worthy excellence. The imagery of the product, embossed with the iconic “h,” alongside a golden medal, subtly reinforces the idea of winning in both confidence and connection.

  • Why it’s awesome: It’s clever and empowering, turning what could be a sensitive topic into a celebration of improvement and satisfaction. The sleek design and aspirational tone make the ad approachable and modern. It’s not just selling a product; it’s selling confidence, better relationships, and a sense of accomplishment.

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Didn’t Your Doctor Tell You to Get More Fresh Air – Porsche

  • What’s happening: This ad cleverly ties luxury and health together by featuring the Porsche 911 Carrera Cabriolet with a bold question: "Didn’t your doctor tell you to get more fresh air?" It humorously suggests that driving a convertible Porsche isn’t just about style—it’s practically a prescription for well-being.

  • Why it’s awesome: It’s witty, aspirational, and tongue-in-cheek. By blending the therapeutic appeal of fresh air with the allure of a high-performance sports car, the ad appeals to both practicality and desire. It makes luxury feel like self-care, turning a dream car into a health necessity you can justify.

Revenge on My Ex – Beava Creatine Gummies

  • What’s happening: This playful ad lays out a simple yet cheeky three-step plan: Buy Beava Creatine Gummies, take them daily, and achieve a "bigger booty" in just four weeks. Framed like a to-do list in the Notes app, it taps into the modern drive for fitness and personal transformation while adding a sprinkle of sass.

  • Why it’s awesome: The humor is spot on, making the product relatable and engaging for anyone looking to level up their fitness journey. The casual, conversational tone and fun graphics make it impossible to ignore. Plus, it cleverly positions the gummies as the ultimate partner in achieving your personal goals—with a side of spicy motivation.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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Disclaimer: All images and ads featured in this newsletter are the property of their respective creators and brands. They are used here for educational and commentary purposes only. If you are the copyright holder and would like your material removed, please contact us directly.