Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

You're Not Forced to Stop at Every Floor' - Snickers

• What’s happening: This ad for Snickers features a stylized illustration of an open elevator with four people inside, seemingly waiting to go somewhere. The main text on the right side of the ad declares: "YOU'RE NOT FORCED TO STOP AT EVERY FLOOR WHEN YOU'RE HOME." Below this, it states: "You stay you when you #stayhome." A Snickers bar is prominently displayed at the bottom right. The ad leverages the common annoyance of elevator stops to highlight the comfort and lack of interruptions when at home, especially during a time of self-isolation.

• Why it’s awesome: This ad is brilliant for its relatable humor and timely connection to the experience of staying home. By comparing the irritating stops of an elevator to the (implied) peace of staying home, Snickers cleverly taps into a shared feeling of annoyance and offers a comforting alternative. It implicitly positions Snickers as a treat for those uninterrupted, comfortable moments at home, and the "You stay you when you #stayhome" reinforces authenticity and self-care. It's a fun, lighthearted, and very effective way to promote a comfort food during a time when people sought comfort at home.

Every Chat Takes Your Visibility' - Johanniter-Unfall-Hilfe e.V.

• What’s happening: This impactful ad shows three men inside a car at night, all engrossed in their mobile phones, laughing and distracted. The driver is also looking at his phone, while the background blurs with motion, suggesting the car is moving. The prominent white text across the bottom left warns: "EVERY CHAT TAKES YOUR VISIBILITY." The logos for Deutsche Verkehrswacht and Die Johanniter (Johanniter-Unfall-Hilfe e.V.) are in the bottom right corner.

• Why it’s awesome: This ad is incredibly effective at highlighting the dangers of distracted driving by visually representing the loss of "visibility" that occurs when drivers are focused on their phones. The smiling, oblivious faces of the occupants create a stark contrast with the serious warning, making the message about real-world consequences more powerful. It's a relatable scenario for many, making the ad resonate deeply and serving as a crucial reminder about road safety.

Grow Stronger Crops - ICL Agroleaf Power

• What’s happening: This visually stunning ad for ICL's Agroleaf Power foliar fertilizer features an extreme close-up of a vibrant green leaf, covered in glistening water droplets. The intricate veins and texture of the leaf are highlighted, emphasizing natural vitality. The product logo "Agroleaf Power" is at the top right, and a bag of fertilizer is shown in the bottom left corner. The tagline reads: "Grow stronger crops, today. With Agroleaf Power, ICL's foliar fertilizer."

• Why it’s awesome: This ad is exceptionally effective due to its captivating macro photography and direct visual messaging. By focusing on the detailed beauty and health of a single leaf, it implicitly communicates the powerful impact of Agroleaf Power at a fundamental, cellular level. The water droplets add a sense of freshness and nourishment, reinforcing the product's benefits. It's a clean, elegant, and highly persuasive way to showcase a fertilizer, making the scientific benefits feel tangible and appealing to farmers and growers.

HERSHE Gallery: Her Illustrations - Hershey's

• What’s happening: This vibrant and artistic ad features a Hershey's chocolate bar wrapper, but instead of the usual branding, it displays a whimsical illustration of a person with a tiger head, wearing a pink polka-dot shirt. Rainbow-colored rays shoot from one of the tiger's eyes towards a piece of Hershey's chocolate. The text "HER ILLUSTRATIONS" is prominently featured, along with the artist's signature "@lulioland." In the top right corner, it notes "MARCH 8th INTERNATIONAL WOMEN'S DAY." The bottom of the ad reads "HERSHEY GALLERY" and "HERSHEY'S."l W

• Why it’s awesome: This ad is a brilliant and creative way for Hershey's to celebrate International Women's Day. By rebranding the wrapper to showcase "HER ILLUSTRATIONS" and featuring a unique female artist's work, it transforms the chocolate bar into a platform for artistic expression and empowerment. The colorful, imaginative illustration itself conveys a sense of joy and creativity, making the chocolate feel like a celebration of individuality and artistic talent. It's a thoughtful and visually engaging campaign that aligns the brand with a significant cultural event and promotes inclusivity.

Let The Storm Lead The Way' - Ford

• What’s happening: This dramatic ad for the "NEW ECOSPORT STORM 2020" features a powerful lightning bolt striking down onto a rugged, unpaved road during a stormy night. A small blue navigation arrow, typically seen on GPS systems, points along the path directly towards the lightning strike. The text "LET THE STORM LEAD THE WAY" is positioned next to the arrow. Details about the car model, price (R$ 104.990), and the Ford and Topfor logos are at the bottom right.

• Why it’s awesome: This ad is incredibly effective at conveying the adventurous and robust spirit of the Ford EcoSport Storm. By literally showing a navigation arrow directing the car towards a lightning storm, it boldly suggests that this vehicle is built for extreme conditions and is ready for any challenge. It taps into the thrill of off-road exploration and the confidence that comes with driving a capable vehicle, making the car seem like the perfect companion for those who embrace the unpredictable.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!