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Royal Chili Chaos, Samurai Daydreams, & a Tree Too Big to Haul

Royal Chili Chaos, Samurai Daydreams, & a Tree Too Big to Haul

Spilled chili, giant trees, and ads that turn everyday moments into pure spectacle.

The Swipe
November 18, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Chili: Making royals messy again!’ — McDonald’s

What’s happening: A pristine portrait of a powdered-wigged noble gets hilariously splattered with chili sauce, thanks to McDonald's new "Royal Chili" burger. It's fine dining meets finger-licking fun, with a spicy kick.

Why it’s awesome: It brilliantly subverts expectations, contrasting aristocratic formality with fast-food messiness. The cheeky visual and the "Royal" name playfully nod to pop culture, making a spicy new item instantly memorable.

‘Unleash Your Inner Kid-ana’— BMW

What’s happening: A grown man, appearing to be a samurai, kneels mesmerized before a gleaming BMW in a showroom window. His sword lies discarded, completely overshadowed by the car.

Why it’s awesome: This ad brilliantly taps into universal childhood desire, framing the powerful BMW as the ultimate "toy." "Feel like a kid again" perfectly encapsulates that pure, unadulterated yearning.

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‘Tree-mendous Haul!’ — Nissan

What’s happening: A fully rooted, oversized tree dangles impossibly from a Nissan rearview mirror, proving this pick-up thinks big, even if reality doesn't. It's "Voyez Grand" taken literally!

Why it’s awesome: It hilariously visualizes massive capacity with one absurd image. Forget truck beds; this Nissan advert makes you feel like you could haul a whole forest with just a glance in the mirror. Pure genius.

‘Nature's bowl: Soup-er fresh’— Biedronka

What’s happening: A steaming, vibrant tomato doubles as a soup bowl, with a spoonful being tasted. Below, Biedronka's ready-to-eat cream soups and fresh tomatoes are presented.

Why it’s awesome: This ad brilliantly visualizes ultimate freshness and natural goodness by having soup served straight from its origin. It screams homemade quality and delicious simplicity, right from Biedronka.

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