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Baby Bumps, Parking Scrapes, & Floating Caravans

Baby Bumps, Parking Scrapes, & Floating Caravans

From bold hospital campaigns to artful car scrapes, these ads turn everyday moments into unforgettable storytelling.

The Swipe
October 18, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Lips That Loosen Lips’ — Kasturba Hospital

What’s happening: A striking close-up of pink lips commands viewers to "Speak Openly." Kasturba Hospital uses this visual metaphor to courageously encourage candid conversations about gynaecological health.

Why it’s awesome: The ad's brilliance lies in its dual visual punch: lips as a literal call to speak and a clever, gentle nod to female anatomy. It elegantly shatters taboos without saying too much.

‘Mirror, Mirror, It's Time to Gleam’ — Gleam

What’s happening: A shirtless man faces a mirror, showing his back (and reflection's back!) along with the text "IT'S TIME FOR Gleam Toothpaste," perfectly capturing that morning ritual vibe.

Why it’s awesome: Brilliantly frames toothpaste as the ultimate wake-up call, not just a dental product. It taps into the intimate, universal "before anything else" morning moment, making Gleam essential.

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‘Masterpiece? No, Just Mayhem’ — Nissan

What’s happening: A stark red wall showcases a prominent, gritty scrape from a car bumper, presented formally like a contemporary art piece. Nissan then cuts to the chase: "Parking Is Not An Art."

Why it’s awesome: This ad cleverly recontextualizes frustrating car damage as ironic "art," hooking viewers with a familiar pain point. It then offers Nissan's parking tech as the ultimate antidote to unintended urban masterpieces.

‘Caravan's Got Wings, Truck's Got the Muscle’ — GWM

What’s happening: A rugged GWM pickup truck effortlessly pulls a gigantic, inflatable-looking caravan up a steep hill, making it appear almost weightless and floating. It's a surreal display of extreme towing power.

Why it’s awesome: This ad perfectly uses hilarious, surreal exaggeration—a hovering caravan—to convey "effortless 3.5 tonne towing." It instantly communicates immense power and leaves an unforgettable, witty impression without heavy lifting (pun intended!).

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