The Swipe
Posts
ASOS Heatwaves, Jeep Curbs, And Emirates Delays

ASOS Heatwaves, Jeep Curbs, And Emirates Delays

Hot fashion, clever streets, luxe journeys, and digital jitters.

The Swipe
September 19, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Presented by

How 433 Investors Unlocked 400X Return Potential

Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.

Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

No wonder 10K+ everyday people are taking the chance on Pacaso.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Invest While You Still Can

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at}_{invest.pacaso.com}_{. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

_{*This is sponsored content.}_{See our}_{partnership options here}_.

‘ASOS's Sunny Style Report’ — ASOS

What’s happening: ASOS playfully highlights an unusually hot London forecast (32°C!) with essential summer fashion items: sun cream, shades, a breezy outfit, and chic accessories, ready for a heatwave.

Why it’s awesome: It brilliantly links a local, relatable weather event (hot London!) with immediate product solutions, making shopping feel less like an impulse, more like essential preparation for that surprise heatwave.

‘Curbs Are Just Suggestions’ — Jeep

What’s happening: A painted parking spot shows a broken "P" that appears to extend over the curb into a planter, with the Jeep logo subtly placed within the lines.

Why it’s awesome: This ad brilliantly uses a mundane parking space to highlight Jeep's rugged, go-anywhere spirit. It’s a clever visual gag that sells capability without showing a single tire.

The end of overpriced software.

AppSumo is where entrepreneurs save big on the software they actually need to grow.

Since 2010, we’ve helped scrappy teams, solopreneurs, and side hustlers ditch the endless subscriptions—our lifetime deals mean you pay once and own it forever.

And with a 60-day money-back guarantee, every deal is risk-free. Because building your business shouldn’t break the bank.

_{*This is sponsored content}

‘Delayed Landing? Yes, Please’ — Emirates

What’s happening: An Emirates flight attendant beams, presenting a luxurious First Class suite complete with fine dining, suggesting this airborne journey is so good, you'll want it to last forever.

Why it’s awesome: It masterfully flips the usual travel desire—to arrive quickly—by positioning the journey itself as the ultimate, unhurried destination. Emirates sells lingering luxury, not speed.

‘Melbourne's Blurry Welcome Committee’ — Specsavers

What’s happening: An airport digital screen welcomes travelers to Melbourne, then winks with Specsavers' iconic "Should've gone to Specsavers" tagline, playfully implying arrival-induced visual confusion.

Why it’s awesome: It brilliantly hijacks a standard welcome with contextually perfect brand humor. By placing the famous tagline right at arrival, Specsavers ensures maximum recall with a relatable, unexpected joke.

Need to scale an AI team quickly? Athyna delivers vetted talent globally in under a week.