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Ricky Gets Rich, Rolex Wins, & a BK Twist

Ricky Gets Rich, Rolex Wins, & a BK Twist

Bad reviews, big watches, and fizz with no cap.

The Swipe
August 02, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Oatly's Audacious Admission’ — Oatly

What’s happening: Oatly hilariously showcases a blunt, negative customer review ("This tastes like sh*t! Blah!"). They then playfully acknowledge personal taste, inviting others to still give their oat milk a try.

Why it’s awesome: It's brilliant anti-marketing, flipping criticism into compelling confidence. By openly embracing a bad review, Oatly builds radical transparency, trust, and an incredibly distinct, witty brand personality.

‘Get Rick Like Gervais’ — Dutch Barn Vodka

What’s happening: Ricky Gervais, glass in hand, promotes Dutch Barn Vodka. The ad hilariously states that buying the booze makes him rich and happy, expertly subverting typical celebrity endorsement claims.

Why it’s awesome: It cleverly leverages Gervais's cynical wit to mock standard celebrity endorsements. By admitting he gets rich, not the buyer, it creates a refreshingly honest and hilariously memorable take on booze marketing.

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‘The Ultimate Bait & Switch’ — Burger King

What’s happening: Burger King hooks you with a provocative headline, then flips the script! It's an ad for their scholarship empowering women to lead professional kitchens, fighting gender inequality in the culinary world.

Why it’s awesome: The ad brilliantly weaponizes a sexist trope, grabbing attention before flipping it to a powerful message about female empowerment. It forces engagement and delivers impact through unexpected subversion.

‘Coke Drops The Mic, Not The Cap’ — Coca-Cola

What’s happening: A vibrant red billboard showcases a Coca-Cola bottle erupting into a frothy white, heart-like splash. The taglines boldly declare, "Open real." and "#NoCap."

Why it’s awesome: By visually "uncapping" genuine expression, Coke brilliantly taps into youth slang with "#NoCap" to promise authenticity. It's an effervescent reminder: be real, just like their fizz.

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‘Winners' Circle Wristwear’ — Rolex

What’s happening: Vintage race cars battle it out on the asphalt, with Rolex declaring itself the essential accessory for any serious competitor and champion heading to the track.

Why it’s awesome: This ad seamlessly links Rolex to victory and elite performance, suggesting it's less a luxury accessory and more a mandatory piece of a champion's kit. Genius.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!