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Back Fat Tenants, Couch-Lifting Grannies, & BBQ Madness

Back Fat Tenants, Couch-Lifting Grannies, & BBQ Madness

From bold body humor to backyard hacks and goat-inspired gags, today’s ads flex creativity in unforgettable ways.

The Swipe
October 02, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Back Fat's Tiny Tenant’ — Kentoya

What’s happening: A tiny silhouette is literally lounging in the 'valley' of someone's back fat, with a measurement line highlighting the depth. Kentoya Fitness suggests it's time for an eviction.

Why it’s awesome: This ad personifies back rolls with clever, self-aware humor. It’s an instantly relatable visual metaphor that clearly illustrates the problem Kentoya Fitness can solve.

‘Flame-Up Fit For A King’ — Burger King

What’s happening: A backyard maverick uses a wheelbarrow as a smoky grill, sizzling sausages, and a big chop. For truly "crazy grillers," apparently.

Why it’s awesome: It hilariously celebrates extreme ingenuity to achieve that flame-grilled taste. Burger King cleverly owns the dedication of serious, unconventional BBQ fanatics.

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‘The Ultimate Lift: Couch Edition’ — Power Pack

What’s happening: Our spirited senior effortlessly hoists a massive sofa mid-vacuuming, thanks to "Power Pack." It's proof positive that some "natural energizers" can turn everyday chores into Herculean tasks.

Why it’s awesome: The sheer absurdity of a granny casually lifting furniture makes an unforgettable statement. It perfectly visualizes the "lift" of spirulina, transforming a mundane task into a mighty feat with a cheeky smile.

‘A GOAT Lick'n'Good Time’ — GOAT

What’s happening: A woman cheekily mimics a majestic mountain goat with her tongue out, while a can of GOAT Pale Ale prominently declares, "IT'S TASTY!"

Why it’s awesome: It cleverly leverages the brand name "GOAT" for an absurd, unforgettable visual gag. This witty personification makes the beer's "tasty" claim stick in your mind with a grin.

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