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IKEA’s cab ride, BK’s mold flex & a cow on a trampoline?

IKEA’s cab ride, BK’s mold flex & a cow on a trampoline?

Bold delivery twists, raw cravings, and clever visual wordplay.

The Swipe
August 20, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘The Urban Haul, Simplified’ — IKEA

What’s happening: A classic black cab is impossibly piled high with IKEA furniture, driving past a new IKEA City store, cleverly highlighting their home delivery service.

Why it’s awesome: This ad hilariously showcases the real urban struggle of getting furniture home, then swiftly positions IKEA's delivery as the witty, much-needed solution. Pure genius!

‘The Udderly Real Shake’ — Sit Amet

What’s happening: A brown and white cow stands poised on a trampoline in a lush green field under a big blue sky. It's a bizarre, yet hilarious, visual hook for McDonald's "Real Milkshake."

Why it’s awesome: It brilliantly and humorously connects the source of milk (the cow) with the "shake" motion, implying a natural, vigorous blend. It's memorable, witty, and perfectly sells "realness" with a smile.

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‘The Moldy Masterpiece’ — Burger King

What’s happening: Burger King unveils a 28-day-old Whopper, thick with colorful mold, declaring it "The Beauty of No Artificial Preservatives." It's a deliciously repulsive flex.

Why it’s awesome: This ad audaciously turns decay into a powerful proof point. It visually hammers home their natural ingredients promise by showing nature taking its course. Genius, if a little stomach-churning.

‘Game, Set, Decathlon!’ — Decathlon

What’s happening: This ad takes a super-zoom on a tennis ball, its seam forming a "road" that brilliantly leads from the phrase "All roads lead to" right to the Decathlon logo.

Why it’s awesome: It's pure visual wordplay genius! By literally putting Decathlon at the end of "all roads," it positions the brand as the ultimate destination for every sports enthusiast, anywhere. Simply brilliant.

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‘The Ultimate First Meal’ — Burger King

What’s happening: Fresh from delivery, a new mom savors a messy Burger King burger while tenderly holding her newborn. It perfectly captures that raw, post-birth craving.

Why it’s awesome: This ad brilliantly taps into raw, post-delivery exhaustion and hunger, positioning BK as the perfect, unpretentious comfort. Authentic, relatable, and hilariously human. A truly genius move.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!