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Lidl’s Bikini Bottom Homes, Emo Revivals, And Post-it Saves

Lidl’s Bikini Bottom Homes, Emo Revivals, And Post-it Saves

Nostalgic memes, musical comebacks, sticky solutions, and courtside genius.

The Swipe
September 20, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Bikini Bottom's Next Top Model Homes’ — Lidl

What’s happening: Lidl playfully turns its croissant, pistachio spread, and protein pouch into charming underwater abodes in a SpongeBob-inspired scene, inviting fans to choose their dream home.

Why it’s awesome: This ad is pure meme gold, perfectly blending pop culture nostalgia with clever product integration. It sparks witty engagement and positions Lidl products as oddly desirable lifestyle choices.

‘Your Emo Comeback Tour’ — Spotify

What’s happening: Spotify brings back the angsty glory of your youth! The ad prominently features the Spotify logo with a bold declaration: "Your emo phase, revived," teasing new alternative playlists.

Why it’s awesome: This ad brilliantly taps into a very specific, cringe-worthy, yet beloved millennial memory. Spotify shows it gets its audience, turning past awkwardness into pure playlist gold.

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‘The Morning-After Memory Jogger’ — Post-it

What’s happening: A woman peacefully sleeps with a Post-it note labeled "Jessica" on her forehead, while a man sleeps in the background. It's a hilarious solution to a common, yet often cringeworthy, memory lapse.

Why it’s awesome: This ad perfectly hits on the brand's core purpose: remembering crucial information, no matter how sensitive. It’s a witty, relatable, and unforgettable demonstration of Post-it notes as personal saviors.

‘Serena: Angel Of The Ace’ — Wilson

What’s happening: Tennis legend Serena Williams, framed by giant racquet "wings," preps a powerful serve. It's Wilson's way of showing their new WnG™ tech helps her truly "elevate your game."

Why it’s awesome: The brilliant visual metaphor of racquets as angel wings perfectly embodies "elevate your game." It makes Serena's prowess almost supernatural, linking Wilson's product to divine performance on court.

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