- The Swipe
- Posts
- Translazy Teens, AI Copywriters & Mood-Flip Playlists
Translazy Teens, AI Copywriters & Mood-Flip Playlists
Fragrance storms, robot translators, and playlists that know your vibe.
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Turn Creative Briefs into Revenue
With Neurons AI, agencies can fast-track everything from creative development to client sign-off.
Neurons AI indicates how campaign assets will perform—before launch—so you can deliver smarter, faster, and with confidence.
Get instant insights on attention, engagement, and memorability, along with AI-powered recommendations to refine assets before clients even see them.
No more endless feedback loops. No more debating design choices. Just clear, data-backed reasoning that helps you present and sell creative work with ease.
Using Neurons AI, Teads helped their client improve brand awareness by 64% and ad recall by 29%.
*This is sponsored content. See our partnership options here.

A Scent Explosion for the Senses
What’s happening: This vibrant ad from Grupo Boticário showcases a perfume bottle releasing a lush, swirling burst of color, flowers, fruits, and tiny whimsical characters. The caption reads, “Breathe in, breathe out, breathe in. All right: your nose has just been detossed.” It’s an imaginative celebration of fragrance, tying into the brand’s Perfume Space—a museum dedicated to the art and history of perfume.

Why it’s awesome: It’s a visual delight that turns the simple act of smelling into an epic sensory adventure. The explosion of shapes and colors mimics the complexity and richness of a well-crafted scent, while the playful figures make it feel magical and immersive. The ad doesn’t just promote perfume—it romanticizes it, inviting you to step into a world where fragrance is art, memory, and wonder all in one.
Don’t Be a Translazy
What’s happening: In this animated scene, a panicked student with robotic translation arms is desperately reading from a “Translation Guide” while trying (and failing) to impress two unimpressed cheerleaders. The broken English line—“When. You. Translate. Is. Like. This. That. You. Understand.”—hilariously mimics the awkward results of thinking in one language and speaking in another. The ad is part of Cultura Inglesa’s campaign encouraging real fluency over robotic, word-for-word translation.

Why it’s awesome: This one hits hard and funny. The exaggerated cartoon style amplifies the message while making the awkwardness of bad translations totally relatable. The tagline “Don’t be a Translazy” is cheeky but smart—it calls out lazy language learning while offering a solution. It’s memorable, humorous, and delivers a clear point: to truly connect, you have to learn the language, not just translate it.

Unlock AI-powered marketing insights to scale your business faster.
The future of marketing is here—get ahead with AI-driven insights from The State of Marketing 2025. Learn how top brands are using AI to optimize campaigns, personalize experiences, and drive massive ROI.
With 96% of companies reporting higher sales through AI-driven personalization, this report gives you actionable strategies to implement today. Stay ahead of trends and future-proof your marketing strategy now.
*This is sponsored content

Fiverr: Embrace the AI Evolution
What’s happening: This ad takes the common fear around AI replacing jobs and flips it into an opportunity. Featuring a freelance AI copywriter, the line "AI TOOK MY JOB—TO THE NEXT LEVEL" highlights how professionals can harness AI tools to enhance their work and find new ways to thrive.

Why it’s awesome: It’s a witty, empowering message that breaks away from the doom-and-gloom narrative around AI and jobs. Fiverr positions itself as a platform for innovation and adaptability, appealing to freelancers who are ready to stay ahead of the curve.
Rolex: The Negotiator’s Essential
What’s happening: This vintage Rolex ad aligns the brand with high-stakes negotiations and global diplomacy, using the setting of Geneva—a hub for international summits. The message suggests that wearing a Rolex not only reflects status but also signifies readiness for critical moments.

Why it’s awesome: Rolex doesn’t just sell a watch; it sells an image of authority and sophistication. By tying its product to a powerful scenario, the ad appeals to leaders, decision-makers, and anyone aspiring to be in that league. It's not just a timepiece—it's a statement.

Hire elite LATAM talent, expand your capabilities overnight, and transform business outcomes with Athyna’s truly frictionless experience.
*This is sponsored content

Spotify: The Mood Mirror
What’s happening: This Spotify ad humorously captures the inner conflict many people feel about their habits and aspirations. The contrast between wanting to be a "morning person" and indulging in an "All Night Dance Party" playlist reflects the relatable duality of human behavior.

Why it’s awesome: Spotify uses humor and relatability to showcase its adaptability to users' diverse moods and lifestyles. The split design visually represents the duality, making it instantly engaging. It's a simple, playful way of saying Spotify has "Music for every mood."

P.S. Want to collaborate?
Here are some ways.
Share today’s news with someone would would dig it. It really helps us to grow.
Let’s partner up. Looking for some ad inventory? Cool, we’ve got some.
Deeper integrations. If it’s some longer form storytelling you are after, reply to this email and we can get the ball rolling.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
How was today's swipe file? |
Disclaimer: All images and ads featured in this newsletter are the property of their respective creators and brands. They are used here for educational and commentary purposes only. If you are the copyright holder and would like your material removed, please contact us directly.