The Swipe
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Flame-grilled love, AI breaks & beer as medicine

Flame-grilled love, AI breaks & beer as medicine

Timeless passion, witty AI jokes, precise mornings & viral comfort hacks.

The Swipe
August 21, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Still Hot After 70 Years’ — Burger King

What’s happening: An old couple passionately kisses at a Burger King drive-thru, oblivious to the worker handing over their order. Some flames, like love and flame-grilled burgers, just keep burning.

Why it’s awesome: This ad cleverly uses enduring love as a witty metaphor for Burger King's long-standing flame-grilled heritage. It's a cheeky, relatable nod to both timeless passion and classic flavor.

‘Even the Bots Need Breaks!’ — KitKat

What’s happening: This ad cleverly pairs KitKat's classic "break" slogan with a meta-joke: an AI claiming it made the ad so everyone (including itself, presumably) could have a rest.

Why it’s awesome: It’s a hilarious, timely take on a timeless slogan. By framing the ad's creation as an AI seeking a "break," KitKat injects fresh, self-aware humor into its iconic message. Brilliant.

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‘Mornings: Nailed. Precisely.’

What’s happening: A sunrise billboard advertises a delectable breakfast sandwich, declaring 7:30 AM the perfect moment for "Breakfast, done properly."

Why it’s awesome: It brilliantly marries precise timing with quality, making a proper breakfast an achievable daily win. The visual progress bar suggests ultimate morning satisfaction.

‘Prescription for Pure Chill’ — Sit Amet

What’s happening: Heineken bottles get the pharmaceutical treatment, nestled in a blister pack. The instructions? "Take two after work," humorously suggesting beer is the ultimate remedy for the daily grind.

Why it’s awesome: It’s a stroke of genius, turning beer into a relatable "prescription" for unwinding. By mimicking medication, Heineken brilliantly positions itself as the feel-good solution after a long day.

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‘The Comfort Zone Expansion!’

What’s happening: A viral tweet showcases a U-shaped pillow. Users are declaring a desire for its comfort, moving past its traditional "pregnancy pillow" label and broadening its appeal.

Why it’s awesome: It brilliantly democratizes the "pregnancy pillow," rebranding it through user-generated desire as a universal comfort item. Niche product, universal appeal.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!