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Gloves in Beaks, Boxers on Zoom & Movie Reflections

From seabirds with PPE to flamingo-print boxers on Zoom—ads that hit home.

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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Indifference Is The Worst Pandemic' - Sea Shepherd

  • What’s happening: This poignant ad from Sea Shepherd features a seagull soaring over a serene beach, but instead of fish, it's tragically clutching a discarded blue medical glove in its beak. The clear blue sky and ocean contrast sharply with this disturbing image of pollution. In the top right corner, the text reads: "INDIFFERENCE IS THE WORST PANDEMIC," alongside the Sea Shepherd logo. A small text at the bottom right states: "The COVID-19 crisis has caused thousands of tons of non-recyclable gloves to fall into the ocean."

  • Why it’s awesome: This ad is incredibly powerful and thought-provoking, using a striking visual metaphor to highlight the often-overlooked environmental consequences of the pandemic. By showing an iconic symbol of the ocean (a seagull) being harmed by a symbol of the pandemic (a disposable glove), it creates an immediate emotional impact. The bold statement "INDIFFERENCE IS THE WORST PANDEMIC" effectively broadens the message beyond just COVID-19, urging viewers to recognize and address the systemic issue of environmental neglect. It's a visually stunning and deeply resonant call to action.

'No Reflections Ruin Your Movie' - Samsung

  • What’s happening: This dramatic ad for Samsung QLED TV depicts an intense martial arts scene from a movie, featuring two combatants in action. In the foreground, a subtle, almost ghostly reflection of a TV screen and a candle is visible, illustrating how external light sources can interfere with the viewing experience. The tagline at the bottom clearly states: "Don't let reflections ruin your movie," and specifies that this is for "Samsung QLED TV with Ultra Black Elite Technology."

  • Why it’s awesome: This ad is brilliant for visually demonstrating a common frustration for TV viewers – screen reflections – and then immediately offering a solution. By integrating the "problem" (the reflection) directly into the dramatic movie scene, Samsung makes the benefit of its "Ultra Black Elite Technology" instantly understandable and highly desirable. It's a powerful and relatable way to showcase a technical feature, appealing directly to anyone who values an immersive and uninterrupted viewing experience.

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'Frequentia: A Film You Can Feel' - Ritmo Visual

  • What’s happening: This intriguing ad for "Frequentia," a film directed by Pedro H. Marquez, features a minimalist, monochromatic design. Swirling lines emanate from a central point, forming what appears to be a stylized figure (perhaps a person listening to music or a lightbulb). The title "FREQUENTIA" is broken up vertically along these lines, and the tagline "A FILM YOU CAN FEEL" is on the right. Information about the release date (10 JUNE 2020) and production details are at the bottom.

  • Why it’s awesome: This ad is highly artistic and evocative, creating a sense of abstract intrigue. The design, with its flowing lines and fragmented typography, visually represents the concept of "frequency" and "feeling" a film, suggesting a sensory and immersive experience rather than a purely narrative one. It's a smart way to generate curiosity and appeal to an audience looking for a unique cinematic event, allowing the minimalist visuals to speak volumes about the film's potential impact.

'Telcollection: Half-Formal Is The New Normal' - Prisma

  • What’s happening: This humorous ad for Prisma's "Telcollection" features a man dressed in a smart blazer and collared shirt on top, but only a pair of flamingo-patterned boxer briefs and casual slippers on the bottom. He holds a laptop, looking confident. The ad highlights the trend of remote working with the tagline "HALF-FORMAL IS THE NEW NORMAL," and categorizes this style as "SMART" on the top right and "CASUAL" on the bottom right, with a dotted line in between to show the divide.

  • Why it’s awesome: This ad is incredibly timely and relatable, perfectly capturing the visual reality of many people working remotely during the pandemic. It’s witty and self-aware, acknowledging the shift in professional attire with a playful take on "half-formal." By presenting this common, albeit often hidden, practice so openly, Prisma connects with its audience through shared experience and humor, making their "Telcollection" seem like a practical and comfortable solution for the new work environment.

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Next Level Home Office - Preuss und Preuss

  • What’s happening: This humorous and relatable ad from Preuss und Preuss, an agency, depicts a multi-armed individual with a house for a head, sitting at a desk with a laptop. The figure wears a shirt and tie on top, but casual shorts on the bottom, perfectly capturing the reality of working from home. Their numerous arms are engaged in various "home office" activities, including holding a pen, a teddy bear, and a cleaning spray bottle, symbolizing the juggle of professional and personal tasks. The text reads: "NEXT LEVEL BUSINESS COORDINATOR" and "ENJOY THE REAL HOME OFFICE."

  • Why it’s awesome: This ad is brilliant for its candid and witty portrayal of the work-from-home experience, especially during the pandemic. It acknowledges the challenges and multi-tasking involved while framing it as a "next level" skill. The visual of the "home office" head and the half-dressed attire is instantly recognizable and highly relatable, making it an effective and engaging recruitment ad that shows the agency understands and embraces the new work reality.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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