• The Swipe
  • Posts
  • Rivalry Heartburn, Pixelated Picnics, & a Chicken-Shaped Surprise

Rivalry Heartburn, Pixelated Picnics, & a Chicken-Shaped Surprise

Football burns, visual twists, & stains with attitude — today’s ads go wild.

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Launch fast. Design beautifully. Build your startup on Framer—free for your first year.

First impressions matter. With Framer, early-stage founders can launch a beautiful, production-ready site in hours. No dev team, no hassle. Join hundreds of YC-backed startups that launched here and never looked back.

  • One year free: Save $360 with a full year of Framer Pro, free for early-stage startups.

  • No code, no delays: Launch a polished site in hours, not weeks, without hiring developers.

  • Built to grow: Scale your site from MVP to full product with CMS, analytics, and AI localization.

  • Join YC-backed founders: Hundreds of top startups are already building on Framer.

Eligibility: Pre-seed and seed-stage startups, new to Framer.

*This is sponsored content. See our partnership options here.

‘CR7's Inner Battle, Finally Calmed!’ — Danone

  • What’s happening: A claymation Cristiano Ronaldo clutches his chest, grimacing as a mini-Messi figure "burns" brightly inside him. The ad promotes Bene Gastro to reduce those familiar "burning sensations" of rivalry.

  • Why it’s awesome: This ad perfectly fuses football's greatest rivalry with heartburn relief, cleverly visualizing the "burning sensation" as competitive angst. It’s genius, relatable, and makes indigestion hilariously human.

‘The Picnic Plot Twist: Original Parts, Original Perception!’ — Hyundai

  • What’s happening: A seemingly romantic picnic features a pixelated "woman." The clever twist? An unpixelated inset reveals it's actually two men. This visual deception sets up a brilliant reveal about the nature of perception.

  • Why it’s awesome: It masterfully uses visual trickery and a surprise reveal to humorously illustrate the core message: "things aren't always what it seems." It's a cheeky, unforgettable way to highlight the importance of original parts.

Get smarter on AI in 5 minutes.

Cut through the hype. Roko’s Basilisk distills the day’s AI breakthroughs, market moves, and workable workflows into a five-minute brief.

Get one sharp deep dive, fast Quick Hits, and a witty pro tip, plus links that actually matter.

Built for builders, operators, and curious leaders who need context fast. Join 100k+ readers who start decisions here each morning.

*This is sponsored content

‘Cock-a-doodle-DOOM For Stains!’— Bombril

  • What’s happening: A denim zipper pulls back, dramatically unveiling a notorious, chicken-shaped red stain on a pink shirt. Bombril Vantage products eagerly await their stain-fighting mission.

  • Why it’s awesome: This ad brilliantly uses a creative visual pun – a stain that literally looks like a chicken – to imply its effectiveness against any stain. It's unexpected, memorable, and visually articulates "all kinds of stains" perfectly.

‘Sleeves Optional’ — Orient

  • What’s happening: An arm stylishly pulls back a sweater sleeve, proudly showcasing an elegant Orient watch with a brown leather strap. It's all about making sure that beautiful timepiece gets its moment in the spotlight.

  • Why it’s awesome: The distressed sweater and revealed wrist perfectly embody the tagline, "Those who have it want to show it." It's confident, casual luxury that subtly dares you to look.

The new H-1B Talent Crunch Report reveals how U.S. companies cut hiring costs by 70% with remote LATAM teams.

*This is sponsored content

‘Deck the Hangers with Joy!’ — Carla

  • What’s happening: A festive Christmas tree ingeniously crafted from stacked clothes hangers promotes Carla, a second-hand store. The ad humorously highlights that while you get new gifts, your pre-loved items can make someone else's holiday.

  • Why it’s awesome: This visual pun is pure gold! It brilliantly uses a common household item to create a holiday symbol, perfectly connecting sustainable giving with the joy of the season for both the giver and receiver.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

How was today's swipe file?

Login or Subscribe to participate in polls.