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Black Friday floats, Cold War cracks, and cashew ramps

Shattered logos. Suspicious tattoos. Sci-fi dreams and shopping deals.

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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  • What’s happening: A black hoodie floats upright in a clean, white showroom—except it’s not hanging from a rack. A giant hand pinches the collar, holding it like a hanger in mid-air. There's no body, no stand, no distractions. Just product, space, and a message: you can snatch it all. The MYMALL Black Friday Sale is on.

  • Why it’s awesome: This ad defines clean execution with a smart twist. It’s surreal without being loud, and minimal without being boring. The visual pun (human hand = hanger) is subtle but memorable. It tells the whole Black Friday story—limited time, quick grabs, high value—without needing a single exclamation point or chaotic price tag. Classy, controlled, and super clickable.

Does Your Tattoo Have a Lot of History?

  • What’s happening: A stylized dragon tattoo wraps around someone’s back — but it’s not just ink. Faintly etched above it, the line asks: “Does your tattoo have a lot of history?” The real message? Stay alert for Hepatitis C. This Gilead ad connects tattooing (especially from unregulated or older sources) with the silent risk of Hep C infection beneath the imagery: a call to get tested, with the reminder that Hep C is curable.

  • Why it’s awesome: This ad is subtle, seductive, and then — boom — chilling. It uses the cultural cool of tattoos to flip the narrative: what’s on your skin might be more than art — it might carry danger. The lighting is intimate, almost sensual, but the message underneath is deadly serious. Gilead doesn’t rely on scare tactics; it opts for smart provocation and emotional intelligence. A perfect blend of health awareness and visual intrigue.

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The Biggest Cashew, the Best Ride

  • What’s happening: A motorcyclist cruises across the top of an enormous cashew fruit like it’s a ramp carved by nature itself. The bold headline ties it all together: “The largest cashew tree in the world is from Rio Grande do Norte. And the best Honda dealership in Brazil, too.” Local flex? Absolutely. Tropical flair? You bet.

  • Why it’s awesome: It’s regional pride on wheels — literally. This ad continues Cirne Motos’ clever series by merging unexpected cultural trivia with moto culture, creating a visual metaphor that’s memorable and mouthwatering. The scale exaggeration (a bike on a fruit?!) adds humor, while the message reinforces that Cirne isn’t just part of the local landscape — it defines it. It's fun, flavorful, and hyper-targeted in a way that builds community loyalty and brand swagger all at once.

What If the Cold War Ended Differently?

  • What’s happening: A classic wooden Dala horse—iconic, peaceful, Scandinavian—is split in two, Matryoshka-style, to reveal a hidden military figure inside. The question looming above it? “What if the Cold War ended differently?” It's a striking visual metaphor for hidden threats, alternate timelines, and secrets waiting to erupt. The ad teases the release of Call of Duty: Black Ops Cold War and positions it as more than a game—it’s a what-if history simulator.

  • Why it’s awesome: This is high-concept marketing that still lands hard. By weaponizing a symbol of peace and innocence, the ad captures the eerie duality of Cold War politics—surface calm hiding volatile power plays. The image is simple but layered, unsettling but artful. It instantly communicates the game’s premise: shadow ops, twisted truths, and the chilling possibility that the war never really ended—it just went covert. Cold... but clever.

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Fake News Hits Differently

  • What’s happening: A shattered Instagram icon lies broken and leaking like a busted oil can, symbolizing the real damage digital misinformation can cause. Above it, a pinned post reads: “FAKE NEWS HITS DIFFERENTLY”, with a warning about the dangers of spreading unverified info. The Guardian steps in as the voice of reason, urging users to “Stop the spread.”

  • Why it’s awesome: This is visual disruption at its finest. By turning the Instagram logo into physical debris, the ad makes the virtual threat feel tangible — and dangerous. It's not just about clout or shares anymore; it's about consequences. The Guardian doesn’t just defend journalism — it challenges users to be part of the solution. Stark, gritty, and right on time, this is a masterclass in media accountability and modern visual metaphor.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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Disclaimer: All images and ads featured in this newsletter are the property of their respective creators and brands. They are used here for educational and commentary purposes only. If you are the copyright holder and would like your material removed, please contact us directly.