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Heineken Creams, Blender Puzzles, And Bottled Wrecks

Heineken Creams, Blender Puzzles, And Bottled Wrecks

Smooth pours, blended brains, bottled warnings, and potato fashion done right.

The Swipe
September 22, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Unbelievably Smooth’ — Heineken

What’s happening: Heineken unveils its new 'Smootheriser,' a mock skincare product that playfully highlights the beer's smoothness. A dollop of cream from the can-shaped dispenser promises barley and hop-infused soft skin.

Why it’s awesome: This ad cleverly uses hyperbolic humor and a surprising visual metaphor (beer as moisturizer) to drive home Heineken's 'smooth' taste. It's an unforgettable, shareable twist on a core product benefit.

‘This Ad Blends Your Brain’ — Kitchen Warehouse

What’s happening: A billboard cleverly scrambles its text to announce a "Black Friday Sale" featuring "40% Off Blenders." It’s a literal visual puzzle for Kitchen Warehouse.

Why it’s awesome: It brilliantly mimics the product's function—blending—to deliver the message. This creative scramble forces a double-take, making the discount and store name unforgettable.

161,596 founders, investors, and leaders read this.

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‘The Bottled Bang-Up’ — Bralirwa

What’s happening: Inside a condensation-covered beer bottle, two cars sit in a jarring wreck, one flipped. The text above declares, "too much leads to accidents," followed by a blunt "DRINK RESPONSIBLY."

Why it’s awesome: It's a chillingly literal take. By placing the devastating crash within the bottle, it makes the consequences of irresponsible drinking tangible and undeniable, showing exactly where 'too much' leads. Genius!

‘Bohemian Rhapsody, Baby!’ — LG

What’s happening: A Freddie Mercury-esque rock star is dramatically cradling a crying, hippie-chic child, both looking like they're midway through an epic, emotional power ballad.

Why it’s awesome: It brilliantly visualizes "immersive sound" through pure, unadulterated rock theatrics and raw emotion. Forget specs; this ad screams experience.

Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee, sounds brilliant on your next call.