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Pizza Box Paint Kits, Baby Monas & FM Rock Revival

Pizza turns to paint, babies become masterpieces, and dogs outshine imaginary friends.

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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Artwork Can Also Be At Home - Pizza Hut

  • What’s happening: This ad from Pizza Hut shows a creative way to reuse their pizza box. The box has been cleverly folded into an easel, holding a coloring page featuring a cartoon character holding a slice of pizza. Below the coloring page, there are four small paint pots. The text on the right states: "ARTWORK CAN ALSO BE AT HOME." At the bottom, it encourages viewers to "Find on our social media how to transform your pizza box into fun board games."

  • Why it’s awesome: This ad is incredibly resourceful and family-friendly, directly addressing the need for at-home entertainment, especially relevant during periods of lockdown or increased time at home. Pizza Hut transforms a disposable item into a source of creativity and fun, adding value beyond just the food. It's a brilliant demonstration of innovative thinking, promoting sustainability while also engaging customers playfully and unexpectedly.

Non-Imaginary Friends' - Pedigree

  • What’s happening: This enchanting ad from Pedigree features a young girl and a real dog standing on a grassy hill, gazing up at the sky. Above them, a whimsical, blue, imaginary creature descends from a hot air balloon, seemingly interacting with the girl. The text in the top right corner reads: "A non-imaginary friend can inspire them just as much. Adopt a dog." The Pedigree logo is also present.

  • Why it’s awesome: This ad is incredibly heartwarming and emotionally resonant, particularly for anyone who has experienced the unique bond between a child and a pet. It cleverly contrasts the fleeting nature of imaginary friends with the tangible, inspiring companionship of a real dog. By illustrating the magic and wonder a dog can bring to a child's life, Pedigree delivers a powerful message about adoption, emphasizing the profound positive impact a pet can have on a family. It's a visually beautiful and deeply touching campaign.

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Your Baby Is a Work of Art' - Os Bebês da Lhais Newborn Photography

  • What’s happening: This ad for "Os Bebês da Lhais Newborn Photography" is a collage centered around a baby dressed and posed strikingly similar to Leonardo da Vinci's Mona Lisa, with the iconic painting itself visible on the left. Surrounding this central image are close-ups of the baby's features and a behind-the-scenes shot of a parent gently handling the newborn. The ad features the photography studio's logo, which depicts a baby sleeping peacefully on a leaf.

  • Why it’s awesome: This ad is incredibly clever and appealing, especially to new parents who often view their babies as masterpieces. By recreating the Mona Lisa with a newborn, it immediately grabs attention and highlights the artistic and meticulous nature of the photography. It promises not just photos, but timeless, art-like portraits that capture the preciousness of infancy, making the service feel highly specialized and unique.

'Good Music Is Back In Town' - Océano FM

  • What’s happening: This ad for Océano FM radio station features a hand holding up a classic Rolling Stones album cover ("The Rolling Stones" debut album) in front of a busy, black and white street scene, possibly a market or urban area. The album cover, in its original colors, stands out against the monochromatic background. The tagline "GOOD MUSIC IS BACK IN TOWN" is displayed in the bottom right corner, alongside the Océano FM logo and frequency (101.9 FM). The top left corner mentions "Feria Tristán Narvaja, Montevideo."

  • Why it’s awesome: This ad is incredibly nostalgic and clever, especially for a radio station. By placing an iconic album cover into a real-world, everyday setting (a bustling market), it visually represents how good music integrates into and elevates daily life. The contrast between the vibrant album art and the black and white background makes the music pop, reinforcing the idea that Océano FM is bringing "good music" back to the forefront. The reference to "Feria Tristán Narvaja" also adds a local touch, making it resonate even more with the target audience in Montevideo.

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One More Page' - Nutri

  • What’s happening: This ad from Nutri features a newspaper-style classifieds section, filled with listings for various small businesses like bakeries, ice cream shops, restaurants, and clothing stores, along with contact information. The main text at the bottom explains, "Nutri added one more page to the classifieds to give a hand to all those incredible ventures and small businesses that are being affected by Covid-19. United, we will move forward." The Nutri logo and tagline "Valoramos lo bueno" (We value what's good) are at the very bottom.

  • Why it’s awesome: This ad is incredibly empathetic and community-focused, directly addressing the economic impact of the pandemic on small businesses. By creating a literal "extra page" of classifieds, Nutri demonstrates a tangible commitment to supporting local entrepreneurs. It's a powerful message of solidarity and hope, positioning the brand not just as a product provider but as a responsible corporate citizen actively helping its community navigate difficult times.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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