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Headaches, Magic Tricks, Krakens, & a Valentine Twist

Headaches, Magic Tricks, Krakens, & a Valentine Twist

Bold visuals, wild metaphors, and ads that hit harder than a Kraken crashing your coffee table.

The Swipe
November 24, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

H-1B got pricey? Go global instead.

The new $100K visa fee is shaking up U.S. hiring.

For enterprises relying on global talent, it means higher costs, slower hiring, and growing skill gaps. The smartest teams are adapting fast, building distributed squads across Latin America that match U.S. quality, align on time zones, and skip visa friction.

The H-1B Talent Crunch 2025 report breaks down what’s changing, who’s most affected, and how to stay ahead with smarter global hiring.

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‘Pinhead's Pain Point!’ — Bayer

What’s happening: A man's face and head are dramatically studded with nails, serving as a powerful visual metaphor for a severe headache. Aspirin Express is presented as the solution.

Why it’s awesome: The ad brilliantly visualizes extreme pain, making the abstract feeling of a headache physically jarring and unforgettable. It perfectly conveys Aspirin's role in stopping pain before it escalates.

‘Poof! Your Clutter, Their Cash.’ — Rakuten

What’s happening: A woman's jaw drops as she seemingly conjures a physical photo into a digital listing with a flick of her wrist, demonstrating Priceminister's effortless "one-click" selling.

Why it’s awesome: This ad brilliantly uses visual magic to show how simple online selling can be. Your items aren't just listed; they're digitally poofed into existence for buyers. Genius ease.

203,093 founders, investors, and leaders read this.

Founders and leaders who read Open Source CEO end up with 2.3x the cerebral horsepower of those who don’t.

Ok, we cannot actually prove that, but we think it’s about right. What we do know is that 190k+ readers from Google, TikTok, OpenAI, and Deel love our deep dive business content. Subscribe here to see what it’s all about.

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‘Burger King's Pun-Tastic Valentine!’ — Burger King

What’s happening: Burger King drops a special "Valentine's Cup" with two straws, urging lovebirds to "Faites-lui le coup de la paille" – essentially, play a 'straw trick' on your sweetheart this Valentine's Day.

Why it’s awesome: It brilliantly plays on the French phrase "coup de la paille" (straw trick), mimicking "coup de foudre" (love at first sight). This linguistic flirtation delivers a simple, shareable drink with a witty, romantic twist.

‘Where Stories Come Alive: Literally!’ — Anagram Bookshop

What’s happening: A majestic sailing ship and a colossal Kraken, crafted from the very pages, spectacularly burst forth from an open book. It's a high-seas adventure unfolding, right on your tabletop.

Why it’s awesome: This ad shows "words create worlds" better than any slogan could. It cleverly makes imagination tangible, proving books aren't just paper, they're portals to epic realms. Brilliant!

Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee and sound brilliant on your next call.