The Swipe
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From Mod Hair to PJ Shoppers, and Rollercoaster Dreams

From Mod Hair to PJ Shoppers, and Rollercoaster Dreams

Heritage brews, pajama shopping, fridge runs, bus workouts, and theme park naps—ads that do it all.

The Swipe
September 24, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘The Head Of Manchester's History’

What’s happening: A stylish mod woman sports an iconic pint-glass blonde hairstyle, celebrating Manchester's 1964 Top of the Pops debut and Boddington's deep roots in the city since 1778.

Why it’s awesome: Brilliant visual pun! That pint-shaped 'do cleverly links Boddington's iconic creamy head to Manchester '60s mod culture and storied past. Perfectly brewed heritage, that.

‘Home Alone... In Aisle One’ — Dia%

What’s happening: A disheveled dude in PJs and slippers is grocery shopping in a real store, complete with an itch and a mini-cart. He's bringing "home comfort" directly to the aisles.

Why it’s awesome: It hilariously flips the "feel at home" cliché by showing someone truly "being at home" in the store. The extreme comfort drives home Dia's delivery promise: effortless shopping without leaving your couch.

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‘OXXO's Living Room Vibe’ — OXXO

What’s happening: A comfy shopper in pajamas and slippers casually grabs a drink from an OXXO fridge, embodying the brand's "feel at home" convenience message. It’s peak relaxation shopping.

Why it’s awesome: The ad brilliantly taps into the desire for ultimate convenience, showing OXXO as so close and welcoming, it’s practically an extension of your own fridge. Comfort level: expert.

‘Your Commute Just Got Buff’ — UNISYS

What’s happening: A bus passenger grips a handrail emblazoned with a cheeky challenge: "DO 5 SETS OF 10." It’s an ad for "UNISYS arena," turning a mundane ride into a mini workout session.

Why it’s awesome: This ad is pure genius in placement! It brilliantly turns an everyday public transit grab rail into an actionable, unexpected fitness prompt, creating an instant, memorable brand interaction for Unisys Arena right in your hands.

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