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Nike kills someday, Red Bull kicks heads and Nerf recruits spies

Nike kills someday, Red Bull kicks heads and Nerf recruits spies

Nike motivation, witty puns, golden silence and foam dart espionage.

The Swipe
August 26, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘No Someday, Just Do It Today.’ — Nike

What’s happening: This stark Nike ad lists the days of the week, then strikes through "someday" before proclaiming it's not a real day. A lone figure walks the path, reinforcing the legendary "Just do it" mantra.

Why it’s awesome: It's genius because it attacks the universal villain of "someday"—the ultimate procrastination tool. By eliminating that false comfort, Nike pushes viewers directly into action, perfectly embodying its iconic "Just Do It" philosophy.

‘The Ultimate Squeeze’ — Café Caribe

What’s happening: A Café Caribe cup, flaunting its "Stay Awake" slogan, is comically jammed between a bright red fire hydrant and a car bumper, looking rather alert under pressure.

Why it’s awesome: This ad's brilliance lies in its literal interpretation of the tagline. The coffee cup is staying awake in a tight spot, a genius visual pun that makes the brand's promise instantly unforgettable.

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‘The Sound of Silver Linings’ — Apple

What’s happening: Apple’s AirPods Max headphones gleam in silver, paired with the headline "Silence is golden." A clever tagline follows: "Also available in silver." It's an ad for premium quiet.

Why it’s awesome: This ad perfectly fuses a classic idiom with product features and color options. It’s a sharp, witty double-entendre that celebrates both sound-canceling bliss and sleek design. Gold standard.

‘Head Rush, Red Bull Rush!’ — Red Bull

What’s happening: A person's face is comically contorted mid-splash, looking like they've just taken a literal "kick in the head." Liquid explodes outwards, vividly illustrating the jolt Red Bull promises its drinkers.

Why it’s awesome: This ad perfectly visualizes the intense, invigorating "kick" of an energy drink. It's a witty, unforgettable metaphor for instant energy, proving Red Bull doesn't just give you wings, it delivers a punch!

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‘Parental Agents On Duty’ — Nerf

What’s happening: Two serious-faced kids, decked out in crisp suits and ties, point Nerf blasters directly at the viewer, mimicking a classic spy movie pose for this fun ad.

Why it’s awesome: This ad perfectly hits the "inner child" nerve. By portraying kids as "agents" with Nerf, it cleverly targets parents who secretly want to join the foam dart battles, fulfilling adult playtime fantasies.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!