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Pepsi in Costume, Gymshark Cereal & Gold-Taped Water

Pepsi goes spooky, WWF goes serious, and Beava goes cheeky.

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘We Wish You A Scary Halloween’ - Pepsi

  • What’s happening: A Pepsi can, clad in a red Coca-Cola cape, stands ominously amidst rocky terrain. The tagline "We wish you a scary Halloween!" hints at a playful jab, with the Pepsi logo firmly planted at the bottom.

  • Why it’s awesome: This ad is a masterclass in rivalrous wit. Pepsi takes a playful, cheeky swipe at its competitor, implying that the most terrifying costume for Halloween is, in fact, Coca-Cola itself. It's clever, confident, and perfectly timed for the holiday spirit.

‘Break Sweet’ - Surreal

  • What’s happening: Two subway posters, one from Gymshark, one from Surreal cereal. Gymshark's shows a guy "breaking sweat" with a mouthful of cereal, while next to it, Surreal unveils a co-branded "Cardi-Os" high-protein cereal. It’s a hilarious, literal take on fitness and breakfast.

  • Why it’s awesome: This isn't just an ad; it's a comedic masterclass in brand collaboration. By directly playing off "Break Sweat" with "Breakfast" and creating a joint product, Gymshark and Surreal brilliantly blur the lines between grueling workouts and indulgent mornings, proving you can have your protein and eat it too.

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‘Protect Our Wildlife Now’ - WWF

  • What’s happening: This ad masterfully repurposes the Jaguar car brand's logo evolution through time. It starts sleek and iconic, then subtly shifts to a jarring reality check, showing the jaguar outlines fading, almost to nothing, by 2024. The WWF swoops in with a blunt message: "Not again. Protect our wildlife now."

  • Why it’s awesome: Loren ipsum dolor loren ipsum dolor, loren ipsum dolor. Loren ipsum dolor.

‘Revenge On My Ex’ - Beava

  • What’s happening: This ad cleverly disguises itself as a personal "Notes" app checklist, outlining a three-step "Revenge on my ex" plan: buy Beava creatine gummies, take them daily, and "Get BIGGER BOOTY in 4 weeks." Below the cheeky to-do list, three bottles of the strawberry-flavored gummies are proudly displayed, ready to fuel the ultimate glow-up spite.

  • Why it’s awesome: It’s a masterclass in emotional marketing wrapped in digital native packaging. By tapping into the universal, often humorous, desire for a post-breakup glow-up, the ad transforms a functional supplement into a tool for self-empowerment and revenge. The mock "Notes" app gives it an authentic, shareable vibe, turning a product pitch into a relatable, witty social media moment. It makes the customer feel seen, heard, and ready to get even – one gummy at a time.

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‘Original Art For Sale’ - Liquid Death

  • What’s happening: What's Happening:** Liquid Death, ever the provocateur, has unveiled its latest "original art": a gold can of their sparkling water meticulously duct-taped to a wall. This masterpiece is listed for a cool $5.2 million on their merch store, a price they cheekily defend as a "tremendous value" given their water's relative cost to a banana.

  • Why it’s awesome: This ad is pure genius, taking a brilliant swing at the viral absurdity of Maurizio Cattelan's "Comedian" (the $120,000 banana art). Liquid Death doesn't just copy; it exaggerates, critiques, and brands it. By aligning themselves with a moment of cultural ridicule, they solidify their audacious, anti-establishment identity, proving they're not just selling water, but a whole attitude.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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