Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

No Time for Average Holidays

• What’s happening: Plum Guide delivers a reality check with their bold billboard ad. It states, “If you’re 38, you have about 42 holidays left,” followed by their tagline, “No time for average stays.” This thought-provoking statement reminds viewers that life is short and vacations are precious—so why settle for anything less than extraordinary?

• Why it’s awesome: It’s simple yet profound. The ad grabs attention by flipping the usual carefree holiday narrative into something deeply reflective. By tying the finite number of vacations left in a lifetime to their brand’s promise of exceptional stays, Plum Guide makes a compelling case for choosing quality over mediocrity. It’s bold, clever, and impossible to forget as you head down that escalator.

The Most Laid-Back Poster Ever

• What’s happening: This ad replicates a casual text exchange between a pub and their designer, with the conversation doubling as the actual poster for the event. It lists upcoming music nights, their dates, and the start time in the most conversational and low-key way possible. The final touch? A heartfelt "I love you, Dave xx" to wrap things up.

• Why it’s awesome: It’s delightfully authentic! By breaking the polished, traditional poster mold, this ad feels personal, relatable, and refreshingly human. The humor and informality make it stand out while perfectly capturing the cozy vibe of a local pub. Plus, it gives a cheeky nod to the unsung hero behind every event—the designer.

We Want to Sit on Your Face (Respectfully)

• What’s happening: Detour Sunglasses takes a cheeky approach with their bold billboard ad, stating, “We want to sit on your face (respectfully).” Paired with a clean image of their product and a direct URL, the ad unapologetically grabs attention while maintaining a playful tone that resonates with their target audience.

• Why it’s awesome: It’s audacious, memorable, and wildly effective. The double entendre is just risky enough to spark curiosity, while the parentheses soften the blow, keeping things fun and lighthearted. This is marketing that doesn’t just sell sunglasses—it creates a smile and builds a brand identity rooted in humor and confidence.

Haters Gonna Hydrate

• What’s happening: Liquid Death doubles down on its bold branding by showcasing a negative comment criticizing their edgy aesthetic—“Disgusting name, decomposing head on can, water is not actually visible”—and turning it into a marketing flex. The tagline "People love us on the internet" and the can's unapologetic design further amplify their rebel-with-a-cause attitude.

• Why it’s awesome: It’s fearless and self-aware. By embracing the critique, Liquid Death reinforces its brand as unapologetically disruptive and unapologetically cool. This ad doesn’t try to win over everyone; instead, it leans into its niche appeal, making the audience who get it love it even more. It’s the kind of anti-establishment energy that turns heads—and sells cans.

From Draft to Final Cut

• What’s happening: BIC’s clever side-by-side ad compares a man with a beard drawn in pen to the same man clean-shaven, thanks to their razor. The visual metaphor of going from a “sketch” to a polished final product delivers their message without a single extra word.

• Why it’s awesome: It’s witty, minimalist, and brilliantly executed. By tying in their iconic pens and razors, BIC showcases the duality of their brand while keeping the focus sharp—literally. The humor and simplicity make it instantly memorable and an effortless standout in the crowded personal grooming market.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!