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From Legendary Butts to Divine Pours, & Sofas That Fight Back

From Legendary Butts to Divine Pours, & Sofas That Fight Back

Sports legacies, brand mashups, divine pours, and a sofa you’ll need to wrestle—ads that score big.

The Swipe
September 27, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Guidde—Create how-to video guides fast and easy with AI.

Tired of explaining the same thing over and over again to your colleagues?

It’s time to delegate that work to AI. Guidde is a GPT-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation.

Share or embed your guide anywhere
Turn boring documentation into stunning visual guides
Save valuable time by creating video documentation 11x faster

Simply click capture on the browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover and call to action.

The best part? The extension is 100% free.

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‘Butt-tastic Legacy Kicks Off’ — Mitre Ultimax

What’s happening: Ruben Butt, son of football legend Nick, sports a "Butt 19" jersey and a Mitre Ultimax ball, positioned as "the next in line" for greatness. It celebrates the ball's 30 years.

Why it’s awesome: It cleverly connects a legendary footballing name's family legacy with Mitre's 30-year heritage. A witty 'passing the torch' narrative for brand and talent alike.

‘Drive-Thru Dreams’ — McDonald's and Nissan

What’s happening: This curved billboard serves up a double feature: a juicy Chicken Big Mac meal from McDonald's and a sleek Nissan SUV challenging you to "Dare to Move." Plus, a curious chicken roams the grass below!

Why it’s awesome: It’s a brilliant, high-impact, dual-brand showcase. Leveraging the curve for visual flow, it seamlessly transitions from satisfying cravings to fueling wanderlust, hitting two key consumer desires head-on.

The guide to global accounting hiring.

Is the accounting talent shortage slowing your team down?

The US Accounting Talent Shortage report explains why hiring CPAs is harder than ever—and what you can do about it.

Learn why over 300,000 accountants have left the profession, and how that’s putting your finance team at risk.

Discover why firms are hiring in Latin America to fill critical roles with top-tier, bilingual accountants.

Download the report and protect your finance operations.

_{*This is sponsored content}

‘Heavenly Head, Patient Pours’ — Guinness

What’s happening: The iconic Guinness logo descends like a divine revelation from sun-drenched clouds. Below, a classic tagline reminds us that "Good things come to those who wait."

Why it’s awesome: It cleverly elevates Guinness's legendary slow pour to a virtue, turning anticipation into an almost spiritual reward. This makes every patient sip feel divinely earned.

‘Uphill All The Way!’

What’s happening: A giant, dynamic billboard features diverse runners, including a wheelchair user, racing a vertical track up a building. Confetti bursts add a celebratory, pulse-pounding effect.

Why it’s awesome: It brilliantly transforms a mundane building into an interactive celebration of diverse movement, making every passerby feel the city's dynamic "pulse."

Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee and sound brilliant on your next call.