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Giant Dogs, Dripping Grills & Pineapple Wars
Colossal pets, Gen Z slang, Kit Kat breaks, and price battles.
The Swipe
August 28, 2025
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Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘When Rover's a Rocket’ — Volvo
What’s happening: A dachshund grows to gigantic proportions, illustrating the explosive force a pet becomes in a car crash. Volvo wants you to secure your colossal canine, or rather, your regular-sized one.
Why it’s awesome: This ad uses brilliant visual hyperbole to make an abstract safety statistic shockingly real. It transforms a cute dog into an undeniable, powerful crash warning, securing attention with a leash and a punch.
‘Stay Drippin', Stay Saucy’ — Methylene Blue
What’s happening: A cool smile flashes a grill, getting a literal drip from a Heinz mayo packet. It's a cheeky nod to "stay drippin'" without losing your figurative "sauce."
Why it’s awesome: This ad brilliantly taps into Gen Z slang, connecting Heinz mayo’s 'drip' with street cred and cool. It’s fresh, bold, and makes an old brand feel utterly current.
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*This is sponsored content
‘Your Zoom Meeting Just Got a Whole Lot Sweeter’ — Lidl
What’s happening: A classic painting comes alive as a laughing woman's hair blows wildly. This bus stop ad hilariously displays a daily schedule packed with "Zoom calls." But at 3 PM, those pesky calls magically transform into delicious Kit Kat bars, signaling a much-needed sweet escape.
Why it’s awesome: It's a brilliant, timely twist on Kit Kat's iconic "Have a break" slogan, directly addressing the modern-day Zoom fatigue everyone feels. The ad offers a relatable, tangible solution to screen burnout.
‘Pineapple Price Warfare: Tesco Fires Back!’ — Tesco
What’s happening: Tesco’s ad dives into the notorious pineapple-on-pizza debate, but quickly shifts to the real point: their prices are matched to Aldi's. It’s a witty visual mic drop.
Why it’s awesome: It brilliantly leverages a viral, divisive topic to highlight a practical benefit (price matching) with playful confidence. It's instantly relatable and undeniably sharp.
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*This is sponsored content
‘Kiss Goodbye to Your Specs’ — Specsavers
What’s happening: Two nearly-kissing couples find their eyeglasses a literal barrier to romance. It's a classic "specs-tacle" of missed connection.
Why it’s awesome: Specsavers brilliantly highlights a common, awkward moment for glasses-wearers. It's relatable, a touch humorous, and positions contact lenses as the smooth solution.
P.S. Want to collaborate?
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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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