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Giant Dogs, Dripping Grills & Pineapple Wars

Giant Dogs, Dripping Grills & Pineapple Wars

Colossal pets, Gen Z slang, Kit Kat breaks, and price battles.

The Swipe
August 28, 2025

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Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

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‘When Rover's a Rocket’ — Volvo

What’s happening: A dachshund grows to gigantic proportions, illustrating the explosive force a pet becomes in a car crash. Volvo wants you to secure your colossal canine, or rather, your regular-sized one.

Why it’s awesome: This ad uses brilliant visual hyperbole to make an abstract safety statistic shockingly real. It transforms a cute dog into an undeniable, powerful crash warning, securing attention with a leash and a punch.

‘Stay Drippin', Stay Saucy’ — Methylene Blue

What’s happening: A cool smile flashes a grill, getting a literal drip from a Heinz mayo packet. It's a cheeky nod to "stay drippin'" without losing your figurative "sauce."

Why it’s awesome: This ad brilliantly taps into Gen Z slang, connecting Heinz mayo’s 'drip' with street cred and cool. It’s fresh, bold, and makes an old brand feel utterly current.

New bourbon barrel investments available now at CaskX.

CaskX is excited to unveil the best bourbon barrel investment offerings of 2025, and now you can get in on the action.

Investing in bourbon barrels offers the peace of mind that comes from a tangible asset that quietly ages in the distillery warehouse over time, getting better each year that passes.

To explore the full catalog of bourbon investment offerings, download your copy of the 2025 CaskX Distillery Catalog now.

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‘Your Zoom Meeting Just Got a Whole Lot Sweeter’ — Lidl

What’s happening: A classic painting comes alive as a laughing woman's hair blows wildly. This bus stop ad hilariously displays a daily schedule packed with "Zoom calls." But at 3 PM, those pesky calls magically transform into delicious Kit Kat bars, signaling a much-needed sweet escape.

Why it’s awesome: It's a brilliant, timely twist on Kit Kat's iconic "Have a break" slogan, directly addressing the modern-day Zoom fatigue everyone feels. The ad offers a relatable, tangible solution to screen burnout.

‘Pineapple Price Warfare: Tesco Fires Back!’ — Tesco

What’s happening: Tesco’s ad dives into the notorious pineapple-on-pizza debate, but quickly shifts to the real point: their prices are matched to Aldi's. It’s a witty visual mic drop.

Why it’s awesome: It brilliantly leverages a viral, divisive topic to highlight a practical benefit (price matching) with playful confidence. It's instantly relatable and undeniably sharp.

Want your product seen by the brains behind the internet’s best campaigns? The Swipe is their daily habit. Put your brand right in their flow.

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‘Kiss Goodbye to Your Specs’ — Specsavers

What’s happening: Two nearly-kissing couples find their eyeglasses a literal barrier to romance. It's a classic "specs-tacle" of missed connection.

Why it’s awesome: Specsavers brilliantly highlights a common, awkward moment for glasses-wearers. It's relatable, a touch humorous, and positions contact lenses as the smooth solution.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!