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TanLines, Shattered Screens & Beaches Painted Pepsi Blue
Endless battery, iconic colors, fizzy joy and unquenchable thirst.
The Swipe
August 29, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘Sennheiser's Un-Faded Proof’ — Sennheiser
What’s happening: A man sports a very distinct headphone tan line, starkly highlighting the skin protected by his headphones from the sun. The ad boasts a whopping 60-hour battery life for Sennheiser headphones.
Why it’s awesome: Brilliantly turning a literal tan into a powerful testament to endurance, this ad humorously visualizes marathon battery life. It's an unforgettable, witty way to show, not just tell, a key feature.
‘Specsavers' Visionary (Mis)fortune!’ — Specsavers
What’s happening: A clever outdoor ad for Specsavers shows a display screen dramatically shattered in the shape of a person, paired with the classic tagline: "Should've gone to Specsavers."
Why it’s awesome: Loren ipsum dolor loren ipsum dolor, loren ipsum dolor. Loren ipsum dolor.It’s the "duh!" moment embodied. This campaign's genius lies in physically demonstrating the consequence of bad eyesight right on the ad itself. Bold, brilliant, and perfectly on-brand!
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‘Pepsi's True Colors’ — Pepsi
What’s happening: An aerial view shows beach-goers on striking red sand beside a blue ocean, all underscored by "SUN. SAND. PEPSI." It's a surreal summer scene painted in brand colors.
Why it’s awesome: It ingeniously wraps the entire beach experience in Pepsi's iconic colors, making the brand synonymous with summer leisure without a single product shot. Pure visual immersion.
‘Fizz-tastic Re-Discovery’ — Sit Amet
What’s happening: A billboard screams "tssst-crkk" with a fizzy splash, letting us know it's the glorious sound of cracking open a soda, rediscovered thanks to Specsavers' hearing experts.
Why it’s awesome: This ad perfectly hits the nail, or rather, opens the bottle. It highlights the often-missed little joys of sound, reminding us what we don't hear until Specsavers brings it back. Genius!
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‘Thirst: A Screen-Shattering Affair’ — Coca-Cola
What’s happening: Someone’s so parched, they're sacrificing their smartphone screen to pry open a Coca-Cola, proving some cravings simply can’t wait for a proper bottle opener.
Why it’s awesome: It’s a brilliantly hyperbolic visual of immediate gratification. This ad ingeniously highlights Coke's irresistible pull by showing an extreme, relatable act of desperation for a quick sip.
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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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